Press releases [PR] are powerful ways for real estate
agents to stand out amongst their competitors.
Every major news site that exists, has web crawlers specifically set to look
over press release sites. And for that reason, Real Estate Agents should write a
press release for every new property they list.
Press releases are where most of
the news we receive comes from.
We just see the final product on TV
or hear it on the radio, most of us
don’t understand where the true origin
of most news is.
That being said, you can
capitalize on writing press releases
and can be sure to easily add a few hundred
or few thousand extra sets of eyes to your listings.
There are 3 core reasons to write a PR
for your real estate listings, but think
of some of the bi-products. Once you write a press release
it is on the web as a page forever. As you write
more and more of them over the years,
it will cause you to have your listings rank on google.
The First core reason to write a press release is because
of the power of syndication. You may write a free PR and
think absolutely nothing about it and at the same time
some big media outlet could pick it up and broadcast it
to all of their channels for free. Imagine is yahoo homes
or realtor.com picked up one of your PRs.
The Second core reason for PRs falls into the innovative
category. When you attend a listing presentation, the
mere fact that you are offering a piece of media that your
competitors are not, will help land you the listing. Seems
like everybody offers Zillow, Realtor.com and others. If you
offer a press release in addition to the others, your hard
work will pay off (in most cases) in the form of a listing.
The Third core reason Real Estate Agents should write a
press release for every new property they list is for
the search engines. SEO is huge in the real estate
world and google is fully aware of the stiff competition
for SEO spots as well as PPC. Press releases offer another
way for your property to get indexed by google and be
found on the search pages. I can’t promise it will
be on page one, but you have a good shot of making
it happen if you know what you are doing.
As a bonus point, PRs also make it easier for future
clients to find you online so they can hire you. This is all
just the tip of the iceberg. If you are not using PRs currently
in your marketing programs, you have a window of opportunity
to step up and utilize it in your business immediately.
Watch this quick video to see how to make it happen.