Back in the day, when you ran
an ad campaign to a new audience,
you had to get in front of them 7
times on average, before they buy.
As modern research evolved, we learned
that 7 times is the magic number of
Hence the whole “lucky #7″ thing.
If you were running direct mail of
pay per click [ppc] campaigns then
you know it takes X amount of views
to equal X amount of buys. Most of
the time, it is the same person seeing
your ad over and over until they click.
We all know that if we don’t find exactly
what we are looking for online, we keep
searching until 1 of 2 things happen.
Thing number 1: we find exactly what
Thing number 2: We settle for the ad
we keep seeing over and over. Because
it must be relevant, right?
In other words, it costs a lot money
to get in front of the right eyes
often enough to get that 7th level
of influence. Unless, you use the
unharnessed POWER of Social Media.
Facebook, for example, is an insanely
powerful and quick way to get in front of
anyone 7 times. I made this quick video
to demonstrate how quickly you can make
your facebook friends feel “familiar” with
you and hopefully buy something.
make sure to share this on all of your
social media sites. I could use the