| 10.15.2012

The Golden Rule To Growing Your Linkedin Network

Linkedin is a different type of social media platform. You see, the implied feeling that your boss is watching you, tied together with the fact that Linkedin is a recruiting haven, keeps people from being too social on Linkedin.

What goes down behind the scenes is a completely different story. Linkedin offers segments [groups] that are like pockets of the office to hide from your boss and actually talk about what YOU LIKE. With that being said, Linkedin is a behind the scenes social network. People do not “like” statuses and comment very often due to the insecurity of being fired.

What people do- DO on linkedin is send direct messages and connect with people from within their groups. Don’t get me wrong, people read the linkedin newsfeed, they just don’t participate in socializing there, very often.

You still need to keep a constant status update flow on linkedin and at least once a week login and grow your network. Many times people ask me “Ryan, how do I gain more influence on linkedin?” and my answer is simple.

Become influential! Bottom line.

So how do you become influential?

First, you need to start creating influence. The easiest and fastest way to do this is to start giving recommendations of people you have done business with in the past and are connected to. The video attached to this post covers exactly how to do just that.

Second, you need to invite your business email database to connect with you on linkedin. You can do this directly from linkedin, or you can copy your profile link and write and email with the link pasted in it. Either way you need to get the people you already know, to connect with you there.

Third, once those people connect with you start writing recommendations and talking publicly about your past experiences with them. it’s the Law of Reciprocity in its purest form.

If you start becoming a person influencing recommendations, endorsing businesses, talking about experiences with others in the past, you will find those same people will start talking about you (in most cases).

My challenge today for you is this: Take 20 minutes a week and endorse, recommend and talk about your referral partners, vendors etc… These 20 minutes a week will yield you a good ROI on Linkedin. You don’t have to be a tech genius, you just have to apply common sense and the fundamentals to a new delivery mechanism.  



 Enjoy the video:  




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