Close More UPs and Eliminate “Be Backs” Using These 5 Strategies
People hate car dealerships. They mostly have negative connotations attached to them. They don’t like the wait, the sales staff or the amount of money they are going to spend. Knowing this, the fact that they are there at the dealership is a HUGE sign that they need to buy. And NOW!
All any prospect wants, is to avoid being ripped off. All any salesman wants is to close the deal. The fear of loss in these two situations is real. When the customers sees you working hard for them, it’s gonna be hard for them not to close.
If you can get them to laugh, you can get them to buy:
There’s no doubt that a lot of tension is involved in car deals. People are about to sign up for a massive amount of debt or pay a big chunk of their cash. The car buying stress combination can be enough to put any nice person on edge.