Good Lead, Bad Lead or Bad Salesman?
In today’s world of unlimited access to the internet 24/7, there are over 5 billion people online, waiting to become a lead for one product or another. Good marketers have figured out how to capture the contact information of a percentage of those 5 billion.
Most salesmen know this and they are skeptical of leads they did not generate themselves. If you’re a company owner or manager of a salesforce that you supply leads to, I’m sure you’ve heard “yeah, but are the leads any good?” a time or two.