7 Business Lessons I Learned From Ari Gold
Observing Ari Gold is like getting a crash course in how to dominate a crowded market by force.
Quit kidding yourself.
The lesson I learned from Ari is this: it takes a lot of work to land a badass client. Once you get them in your book, don’t stop treating them right. Many businesses get clients then neglect them. Don’t lose what you work your ass of for. Treat your clients how they deserve to be treated TIMES TEN.
Leverage Your Network For All It’s Worth: One thing you see Ari doing every episode is utilizing his network. He makes calls to get roles for his clients, land jobs for his constituents and secures funding for start up producers. Ari is the master at pulling favors. He’s worked his ass off to earn the right to do so.
When you provide value to your network, even if they hate you, they will get you what you need. The characters in Entourage worked with Ari, because they didn’t want to go up against him or end up on his bad side.
Tell It Like It Is Whether They Like It Or Not: If you keep your mouth shut and refuse to speak up, you’ll never get what you want. Ari isn’t afraid to tell it like it is. He’s offended damn near everyone in Hollywood, but they know exactly what’s on his mind. He doesn’t have to sugarcoat anything because he knows he has to put in the time and the work. When he knows something, he knows it with conviction. He isn’t afraid to be blunt because he feels in his very gut he is right.
People may not want to hear the truth, but they respect those who tell it.
In the days of brown nosing and sugarcoating for the PC police, people like Ari are respected because they don’t bullshit. Be like Ari. Whether they like you or not, people will respect you when you are honest.
That’s all you ever need.
If you’ve never watched Entourage, today is the day you put that habit to an end. I don’t endorse TV or even have cable, but it’s a show worth my time investment. Every episode is packed with lessons. Get the re-runs on Amazon and Netflix. Def worth a weekend binge watch.