| 10.1.2016

Book Review: Pre-Suasion by Dr. Robert Cialdini

A while back, I wrote a list of the top sales books of all time. At the top of the list was Influence, by Dr. Robert Cialdini. I’m proud to say that he’s done it again with his latest book called Pre-Suasion: A Revolutionary Way to Influence and Persuade. It’s a subject Dr. Cialdini knows a shit-ton about.

Robert Cialdini is known as the foremost authority when it comes to persuasion and influence techniques.

Most of the big-time marketers you see online and off these days, swear by Dr. Cialdini and his methods.

In his latest book Pre-Suasion, Dr. Cialdini explains the importance and intricacies of persuading someone to buy from you subconsciously prior to getting them to commit to whatever it is you are offering. Using seemingly subtle and unnoticeable gestures and phrases, you can get pretty much anyone to agree to anything.


This book is a long read with over 400 pages. It’s filled with detail after detail on how to get your prospect/subject to effortlessly agree with you in order to get them in line to comply to a bigger commitment.

Cialdini taught me about social proof, the law of reciprocity and the click-whirr method. Pre-Suasion carries on that torch using proven methods, which will help you to influence even the toughest prospects.

I’d highly recommend you hit up Amazon right now and grab your very own copy of Pre-Suasion by Robert Cialdini. This book is one of the best sales books I’ve ever read. Get on it, get ahead of your competition and take action with what you learn.

I love this book so much I’m going to buy a copy for everyone in my personal consulting group. I feel so strongly about it that I want my paying clients to read it and implement what they learn. I saw a video the other day with Dean Jackson saying this book changed the game for him.

Click the image of the book cover below and grab your copy today. Matter of fact, while you’re at it, grab copies of every book Robert Cialdini has ever written. I’ve read them all. They do not disappoint.


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