Author Archives: Ryan

About Ryan

What do I do? I work like a motherfucker in business and in my home. I cuss a lot. I smoke, drink and occasionally say things that may piss you off. I've been told I'm one funny sonofabitch too. My Job: I'm the best in the world at what I do. I help high-level sales people (mostly in the real estate industry in one form or another) reach levels of achievement in their work and home lives they never imagined possible. I raise leaders who have so much confidence about themselves and what they do, they operate from a space of POWER that few on this planet even know exist. Yea! I'm that guy. My Family: I'm married to Ashley who holds the title as the longest sales cycle of my life. It took me almost 12 years to lock her down, but I finally closed her in November 2009. I got the CUTEST kid EVER too. I know we all say that shit, BUT I MEAN IT. My son Jax is also a better salesman than I am (ask Sean Mathies) he's the future!!! My Strategy Here: I don't just say random shit on here for my own ego. (ok maybe sometimes) I'm doing my part to bring information and understanding to a society that needs it. I'm on here to attract the right people and repel the rest. If you don't like me or what I have to say, I completely understand if you never come back. Never take what happens on here personally. Just move on and get over it. I believe we are leaving our legacy here on the internet. An online journal of our thoughts with social proof and interaction. It's a beautiful, amazing thing that our future generations will thank us for. eat your heart out. Lastly: While you're here, read some shit and buy some shit

Just Make a Friggin Video About It

One of the most frequent answers I give to my clients is “just go make a friggin video about it.” It’s actually my #1 go-to. These days we have video cameras on us 24/7, yet very few people or businesses are taking advantage of the power of action
I mean – think about it…
Ever since you were a little kid, you’ve been sat in front of a TV (video) and told to pay attention to the TV because there are important people on there. Whether it be news casters or celebrity actors, the TV has always caught our attention. It’s as important of a program too to our society as school. Kids spend more time with TV than school in most cases anyway.
The reason video has always commanded attention and granted instant authority, is the fact that cameras were really expensive. Then after you bought a camera, you needed editing software and that shit cost a grip of cash too. Add lights, time learning how to do all this shit and you were in a lot of debt back in the day.
That’s not the case any more though. These days you have a HD camera on your smartphone, YouTube is your TV channel and if you know what you are doing, you can build your own audience and empire.
Take Jenna Marbles, for example. She uploads a video she records from her laptop camera onto YouTube and it instantly gets millions of views. Why? Her message reaches the right audience. She knows who she is talking to and her message is what matters, not her production quality.
Most of us salesmen find ourselves repeating the same shit over and over. From our sales pitch to answering the same processing questions again and again. Video is a great way to not only duplicate yourself, but duplicate your sales pitch and frequent answers you give as well.
Think about it, next time a customer hits you with the good old “when does XYZ action happen?” you send them a video with you explaining it all and say “I’ve made this short video for you that will walk you step by step through that exact process.”
First off, your clients will most likely respect you more due the fact you got on camera. The reason most people don’t make videos, is because they are scared. This again, drums up the respect you get when you step out in front of the lens.
Second off, they will understand your tonality and mannerisms more. When they read your future emails they will hear your voice in their head and most likely visualize the image of your video as they read your words.
Third of all, video can be your sales pitch. If I make a sales pitch once on video, I don’t have to repeat it again. I can simply send that video to whomever or upload it to a webpage that people will watch it from.
It’s really simple shit and everyone should be doing it.
Let’s get into a deeper reason why you should be doing videos. If you die today, what records of your existence is there? Wouldn’t it be nice to see videos of your ancestors? Instead all we have are faded black and white photos of a few generations ago. If you don’t leave videos behind it will be as if you never existed in a land of people who DID make them.
You’re robbing your future generations of getting to see the real you and who you are. Many of you that read this sell real estate. Some of that real estate will be famous one day. Don’t you want to leave your legacy online letting others know you played a part in history?
The next time you find yourself with a great idea, tip, message or sales pitch, pull out the selfie machine and record that bitch. You deserve to stand out and that starts with video. My clients who use video get more engagement than those who don’t. Bottom line.
If you want my help with video ideas, marketing funnels and all around badassery, fill out the application to join me for 3 days of intense sales and marketing mastery. There’s nothing else on the planet like this.

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Why You Need to Pull Your Head Out of Your Ass Immediately [Ryan's Rants]

head up assThese days it’s as if most people just walk around with their head up their ass. Seems as if all the hemorrhoids in the world couldn’t force their head back on their shoulders. From people driving in traffic, to people texting and walking. Head up ass syndrome is running rampant.

Not having your head inserted directly into your rectum is good for your health. People tend to like and follow people who are not confused and know what they are doing. On the other hand, dumbmotherfuckers get laughed at and run over. Getting run over is bad for your health.
Plus, for all of us that DON’T have our heads up our asses, it’s really easy to take advantage of those that do. I know it sounds like we are ripping people off but if they are going to rip their ass and stick their heads up it, we reserve the right to get over on them a bit. It’s a nice edge to have.
We live in a land full of snakes and a sea full of sharks. Everywhere you go some mean ol’ advertiser is trying to make a dollar off of your ignorance. The more ignorant you are, the more you pay for wisdom. The problem with having your head up your ass is that you don’t know you’re ignorant. And that just burdens the shit out of all of us.
Humans are exhausting, and humans with their head up asses exhaust you beyond all recovery. You don’t have to stay in this perpetual state of anal cranial submersion. You can shake it off and act with a purpose but it takes effort.
I think a lot of people’s reason for this rectal insertion is lack of effort. It takes effort to make decisions and take action on those decisions. Everyone chooses to remain ignorant. It’s 2014 if you don’t know something, the internet will teach it to you and for free in most cases. Ignorance is a disease like cancer eating away at those who suffer from it.
Here’s how to pull your head out if it’s stuck in there:
Step One: Wake up with a purpose. When you rise in the morning have your day mapped out. It’s really quite simple. Each evening pull your head out of your ass long enough to look just 24 hours in the future to see what you’ve got going on. This will help you avoid being late to meetings and making it apparent to those around you the depth of your shoulders crammed up your ass.
Step Two: Do some research. You don’t have to show up everywhere you go lost these days. It’s 2014 and pretty much everything you can think of, even if it’s brand new, is mapped out on the internet. You can have ALL of your questions answered ahead of time so you seem competent when you arrive there. This also saves those around you time as well. They will thank you for not having your head in your ass with little gestures like holding your door open. Like a boss…
Step Three: If you don’t know ask. Nothing is worse than an ignorant know it all. Those fuckers deserve their head smashed in. They are truly a burden to society. Don’t be one of those guys. If you don’t know something ask a person, phone or google. It will give you the right answer so you don’t fuck something up for everybody else.
Step Four: Pay fucking attention damnit! I swear, every time I see someone cut over in traffic last minute across four lanes to their exit, I want to run them over AFTER slapping the shit out of them. I’m baffled at the amount of people who don’t pay attention. We have gps literally everywhere. Looking both ways before crossing the street is a good idea too. Not to mention just overall being aware of what goes on around you is good for your health. Dumbass.
I can’t do everything for you and if you are shoulder deep in your own intestines I can’t pull you out in four steps. You’re gonna need to find help. Good luck with that. For the rest of you laughing your ass off at this, I know you enjoyed it. Allow me to rant with my colorful language for you. Share my shit for me. I got ya dawg…
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Sex, Lies and the TRUTH About Sales

Let’s talk dirty!!! Look; no one told you that you’d be hated once you became a salesman. Being in sales is like being a hooker. Everyone wants what you got, but they feel embarrassed when they have to go to YOU to get it. You don’t have to feel cheap though. Plenty of hookers make big money. sex lies the truth
While you’re reading this, let’s just put it all out there. Sales is hard as fuck. I know some asshole out there is saying something like “I swing a hammer for a living, talk is cheap.” They only say that because they can talk. If they could, they sure as hell wouldn’t be swinging a fucking hammer for a living. Being an effective salesman, or as we call them “Closers” is not for pussies.
You not only have to be sharp witted, you’ve also gotta have enough confidence to ask the questions and say the things that most won’t ask or say. Then, when you have the courage to ask the questions, you have to withstand the wrath of that person who wants what you have, yet feels the need to act as if they don’t in some sort of effort to conjure a sense of self preservation or some shit.
At the end of the day this is mentally exhausting. The brain controls the body. When the brain is beaten, the body is exhausted as well. Most Closers spend more energy pacing the floor, yelling on the phone, typing, texting, running down the hall and all the other shit we do as rituals of our craft than people give us credit for. Most salesman are thin and good looking, they’ve gotta be doing something to keep in shape. That something – is selling.
Speaking of good looking, I’m pretty sure people in sales get laid more often too. My thinking behind this is multi-fold.
First: Sales people are super persuasive so we tend to get what we want more often than the average man. As a man the thing we usually want is sex. IDK a single effective salesman that don’t get laid as he sees fit.
Second: Chicks dig confidence. We can all agree the best salesmen have big time confidence. When you can use text or spoken words to ask for big time checks, it’s pretty easy to ask a girl to dance or even to go home. And if they say “no” as salesmen we know it’s “on to the next one” like any other form of prospect.
Third: Don’t forget the money. There’s no such thing as a successful and broke salesman. You can be one or the other, but ya can’t be both. Success in sales means one thing – money. For Closers that money buys nice cars, good threads, a phat crib and the best service anywhere we go. Chicks really like everything I’ve listed in this paragraph. #score or if you’re Jordan Belfort, you just spend the money on hookers.
Here’s the truth about sales: The shit ain’t easy. It comes with a BIG price. You’ll lose friends along the way. Your family will avoid you. You spouse may hate your work (or my case my phone) The list goes on and on. People will be REALLY REALLY jealous of your success. Hate that you drive nice cars and live in a nice crib. Above all that, it’s your job to keep positive and push on. Stay in the fight more than anyone else. It’s the Closers way.
Allow me to simplify…
…If you think that after watching the Wolf of Wall St and Boiler Room that you’re just going to jump in the game and earn major bank, you are sadly mistaken. That’s not even how shit works in sales. There’s a reason both of those movies end with FBI agents. Most salesmen spend years learning a real product. We master every objection because we’ve heard them 100s of times. Sales is a personal development course with a pay plan attached to it.
Next time you’re in the presence of a salesman treat him with respect. The shit you see on TV is only about 1/3 true. Respect the fact that he’s there to serve you so he can provide for his family. Also keep in mind he could probably take your girl from you too, if you’re a dick. Just sayin…

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The Genius Behind Remax’s New TV Ad

Game recognize game right? I was watching TV the other day and saw a commercial for Remax. This particular ad was one of the best reframes I’ve ever seen. It said “Instead of your dream house, let us help you find the right house.” Talk about a reframe for a time when inventory is low and buyers have to take what they can get!!!! Kudos Remax ad team.  remax
The commercial goes on to talk about why your dream home may not be the right home. Things like the home needing major repairs, being in bad areas etc… They also tell the viewer to trust a Remax expert to find them the right home. It’s almost to insist the agent knows what they need, not what they want.
In a normal market this type of ad wouldn’t fly. If this ad was running in 2006 people would think Remax was a pompous ass. In today’s market of limited inventory, and frustrated buyers who’ve fought for multiple offers on multiple homes, it’s perfect.
You see, Remax’s ad team knows that today most offers on homes are turned down. This is due to limited inventory. The hottest homes in areas are selling well above list price. While this is a sellers dream, it’s a buyer’s nightmare. Funny thing, most sellers are buyers at the same time. Without having a home to move to, this keeps sellers from accepting some offers too. If they sell their home, they have no where to go.
Many Americans were fortunate enough to receive super low interest rates on their mortgages in recent years. With rates from 2-4% on average, it’s hard to justify selling your home when y you can rent it and generate cash flow. I could go on and on with plenty of reasons why this market is tough. Point is, Remax reframed it to ease the frustration and anxiety like true pros.
Watch the commercial here and leave a comment below with your thoughts.


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Customer vs COSTomer

Man oh man am I going to hit some nerves here and bring some serious bullshit to light. You need to hear this and if you are a violator [COSTomer] you REALLY need to hear this. Call it a reality check. pink slip

One of the most perplexing questions to ask salespeople is “Is it better to turn down good business in order to only conduct excellent business?”
Let me give you an example of what I’m talking about. Let’s say you’re a real estate agent. You want to make more money. Your time is maxed out and the only way for you to earn more income is to sell homes with a higher value. This means your average transaction needs to be $900k up from your average of $300k. Do you turn down the $300k clients in order to focus on only selling to $900k clients?
Some of you might be sitting there wondering why you would turn anyone down at all. It’s not so much about turning down business as it is attracting the excellent business. We can agree that a 900k client talks, acts and thinks differently than the 300k client. If you are going to attract more 900k clients you are going to need to market to them. This new marketing might and should abandon your average 300k client.
There’s always a risk. We’ve been programed to believe we have to be busy to earn money. We say shit like “I worked my ass off for this.” for notoriety. When you are doing 3 times the volume with 1/3 of the clients there will be a slowdown. Each client that shows up is now worth what 3 clients were in your past. You will get less leads at first and it will take you time to brand into the new market. This keeps most from taking the steps and abandoning what needs abandoning. Many fail before they even start.
The reason I got into all of that is to show you that who you consider a customer might actually be COSTing you money. The very type of person you see as income could potentially be an expense you didn’t know you had. Like most surprise expenses, this can be a BIG BITCH.
You have to be 100% clear on WHO it is that your WHAT can be sold to, in the most profitable and efficient way possible. Customers are people who pay you for what you do in a manner and amount you are happy with. Most Customers also send you referrals because they like you so much. COSTomers are people who pay you money, yet wear you out and keep you distracted.
Truth be told, not all COSTomers pay. I remember when I first got into marketing I would spend money to create big lists of COSTomers. All they wanted was free shit. They never bought and they demanded I continue to deliver free shit. They would share it on social media, but only their COSTomer friends would see it. After all, like attracts like. This cost me time and began to wear me the fuck out.
Once I freed myself from the COSTomers and focused 100% of my efforts on serving the existing customers I had, I began to attract more. As I attracted more and more perfect customers, the COSTomers just seemed to go away. My message no longer catered to them. It was rough at first, I was basically starting from scratch. once I went through the “cleanse” that’s when things really took off for me.
I lost facebook friends. I lost so called, real life friends. I pissed business acquaintances off and so on. The cool part though, was that I was 1000% ok with it. Matter of fact I wanted to run them ALL off. The less of my time and energy them demanded, the more I had to give to those who reciprocated my energy.
Now that we are in the 2nd quarter of 2014, I suggest you take inventory. Step one is awareness. Go through your client base and identify who it is that’s COSTing you. Identify them and cut them loose. One of the best feelings in the world is to refund and fire a client that sucks. I encourage you to do it every time you get one that sucks.
Once you identify and fire those COSTomers you have, the next step is to remove ALL marketing material you have that attracts COSTomers. Now that you’ve identified the problem, it’s time to cut off the supply.
Next step is to go through your list and identify Customers. I’d personally call them up, thank them for being cool and ask them what attracted them to you. What they like about you the most. Take notes. Do more of that shit.
The last step (that I’m sharing here at least) is to create new marketing material that will attract Customers and repel COSTomers. It’s simple. All you have to do is offer more of the shit your Customers like and none of the shit your COSTomers want. That’s the sweet spot Jimmy.
If you’d like my help increasing your customers without COSTomers getting in the way, it’s time we talked about this thing I got going on called Break Free Academy. It’s you and 9 peers for 3 days in Dallas with Sean Matheis and me. After that we personally mentor you and give you the game to reach your goals hardcore style for the next 90 days. Fill out form if you’re interested. We’ll talk and see if you got what it takes to BREAK FREE.

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Top 30 Hardcore Badasses of All Time

A few days ago I commissioned a painting of Bruce Lee from one of my favorite artists Rob Secades. I was telling Ashley (my wife) how I was going to hang the painting in my office. She suggested I get more paintings of badasses for my office. She’s full of good ideas like that.
I did what any other social media expert would do. I asked facebook who they thought were the baddest assed mother fuckers of all time. Surprisingly, most everyone’s answers were similar. Lots of actors, historic figures and athletes.
I started off with a list of 20, but I couldn’t get everyone I wanted on the list in with just 20 spots. So I expanded it to 30. Look. Don’t freak the fuck out on me here. I’m aware I put Jesus on the same list as Genghis Khan. Also, don’t bitch about the order they are in. It was hard enough to order these BAMFs as it is. I don’t need your 2 cents. If you want, make your own fucking list.
Let’s skip the rest of the explanations and get to it. Without further stalling, I present to you the Top 30 Bad Assed Mother Fuckers of ALL TIME. I’ve also added details to why they are on this list according to my opinion. bruce lee
1. Bruce Lee: Bruce blew mother fuckers minds when he hit the scene. He basically brought martial arts to the USA. Until he existed everyone thought bigger was better. He proved that was not true. At 135 pounds he stood the most powerful man on Earth. PLUS he kicked Chuck Norris’s ass. Hence why Chuck ain’t on the list.
2. Tupac Shakur: You may know Tupac (2pac) as just a rapper but that couldn’t be further from the truth. Tupac was an extremist. He was not a rapper. He was an intellectual poet speaking from a streetside view. He said shit rappers today wouldn’t dare say. If you listen to the shit they don’t play on the radio, you will realize Tupac stood against everything and was not afraid to say it. That’s probably why many think the “industry’ or Government killed him.
3. Elvis Presley: Elvis changed the way people danced and listened to music. In a time of great turmoil due to race issues and wars, Elvis helped bridge the gap missing in America. His music had people of ALL races sneaking out to dance together to it. He wasn’t afraid to be himself. He went all in and is still one of the most famous names of all time. Even his name is sacred. When’s the last time you met someone under 50 names Elvis?
4. Genghis Khan: Most of you probably wonder how the hell the mascot from Genghis Grill made this list. You need to listen to “Wrath of the Khans” by Dan Carlin. Genghis is the most deadliest man to ever walk this planet. He killed 100s of millions of people from China to Europe. His legacy is so brutal and deadly he’s left out of most schoolhouse history books.
5. Michael Jordan: The coldest dude to ever hit the court. You can ask anyone on the streets “Who’s the best basketball player of all time” they will ALL say Jordan. If they don’t say Jordan, they are douches. This guy has more championship rings than fingers on one hand. He’s such a badass that he’s 51 and still an underwear model.
6. Joe Rogan: Joe is my #1 all time hero. I just love his brutal honesty. He’s hosted Fear Factor and practically every UFC fight this last decade. Many don’t know this, but Joe is a serious intellectual. He’s smart as shit and has NO PROBLEM speaking his mind. You know you’re a badass when you host the UFC and still talk shit without issues.
7. Dave Chappelle: “I’m rich biotch” hot damn I love Dave. Dave is one of the only people on the planet who cashed his chips and retired before he expired. At the peak of his career he said “I’m out. I’ve made millions and I’m just gonna go live now.” The media tried to paint him as crazy but he knew he had to get out before they tried to turn him into a puppet. Funny thing about Dave is that he still has a shit ton of money. He’s a smart, badass.
8. George Carlin: In a time when no one wanted to question religion or politics, George decided he’d spread the work via jokes. He’s one the rare comedians that can make you mad, laugh and feel fucking stoopid all at the same time. He said VERY unpopular shit for his time. Without fear or giving a fuck he stuck to his guns and died a legend.
9. Abraham Lincoln: Most people associate Lincoln with freeing the slaves. While he did play a big role in this, his real badassery comes from the real reason for the Civil War – The Federal Reserve. When Lincoln was president he was fighting for freedom for ALL Americans from massive debt. Lincoln was a commoner who’d been BK and faced many failures. When he got elected he fought ALL forms of oppression. Total bad ass mother fucker.
10. Martin Luther King: To be a black man in the 60′s was hard enough. You had no voice, no rights. MLK was not going to sit on his ass and take that shit. He took his mission to the streets and raised awareness for civil rights like none other. He knew he’d end up dead. He knew everyone wanted to kill him. To the point the Gov had him killed to silence him and them pinned the murder on a white guy. That really happened and the FBI paid a settlement to Corretta King just a few years ago. Fucking Legendary. Henry Rollins
11. Henry Rollins: In my opinion, Henry Rollins is the King of Hardcore. From his music, to his lifestyle to anything this badass does. He’s all in and not afraid to be himself. He was punk when punk wasn’t cool. He was willing to fight for his right to be who he wanted to be. Even his later TV roles have all been him playing a badass. Plus he’s pulling to end all wars. I hope he can accomplish it. War sucks.
12. Steve Jobs: I’m typing this right now on a MacBook Pro while streaming my iPhone to an apple speaker. Fuck YEA!!! Steve changed the world as we know it. Without lifting a fun or swinging a sword! Steve left Apple in the 90s and everyone thought it was going to die. He came back in the 2000s and turned it into the most profitable company in the entire world. From failure to absolute power, that’s how badasses roll.
13. Chuck Liddell: When the UFC first gained momentum and popularity it was Chuck Liddell who introduced our wives and girlfriends to bloody noses and instant knock outs. This dude went from being a CPA to beating the living shit out of anyone who got in the ring with him. Chuck was such a BAMF other BAMFs got their hair cut like him to show how fucking bad ass they were!
14. Nikola Tesla: Nikola died broke and in debt so you and I could enjoy electricity. That fucker Thomas Edison would have you believe it was all him, but that’s not true. Nikola was one of the rare humans who actually wanted to help us over make money from us. I’m able to use my laptop and see in the dark because Tesla devoted his entire life to creating power.
15. Felix Baumgartner: In case you don’t know Felix, he jumped out of a space station with nothing but a spacesuit and parachute. I’m not sure what qualifies someone as a badass in your book, but this is THE definition in mine. When I watch the replay of him jumping, I get chills. It’s amazing to see what can happen when they bar is set to new heights. RedBull gave him wings to fly down from space. FUCK YEA!!! eminem
16. Marshal Mathers: Arguably the best rapper to ever live. Eminem came out with a style no one had ever even dreamed of. He said whatever the fuck he wanted and dealt with all the shit storms that came with it. At one point he was one of the most hated entertainers ever. He taught us that if you don’t have haters you ain’t doing it right. Go whiteboy Go.
17. Jesus Christ: Jesus is such a badass people go to hear stories about him told from pulpits in glorious building 1-5 times a week, 2000+ years later. People purpose their entire lives around his teachings. What most people don’t know is that Jesus was a warrior. He and his gang of 12 didn’t fuck around. They called out Pharisees and ultimately was commissioned to be killed by his Government. All the while bringing a message of love and peace when it seemed there was none for him. That’s why we love him, yet have never even met him.
18. Ron Paul: This guy technically should be our president right now. The media shut him out even though he was winning. He’s predicted every crisis and war we’ve got into, since he started making predictions. He’s called out the entire congress from the floor! He chose to live a humble life and not take bribes or extort people in the normal political way. He’s exactly what ALL politicians should be like, yet none are anything like him.
19. Travis Pastrana: Can you do a double back flip? Can you jump off the grand canyon on a dirt bike? Travis can. He can also do just about any other fucking insane stunt you can think of. He makes Evel Knievel look like a little bitch. Travis must have nuts a big as boulders. This is a guy who will break his bones, laugh and then get back up to ride again. Fuckin a TP!!!
20. Elon Musk: In our lifetime our transportation methods will change. Elon will be the main reason for this. From vacuum trains to space travel, Elon will be the one that brings them to our planet. He’s already changed the way we do global currency exchange. Most don’t know but he basically invented paypal. This guy is in it to win it. In 15 years I wouldn’t be surprised if Tesla is the #1 automaker on the planet. Willie Nelson
21. Willie Nelson: If I could smoke weed with anyone, it would be Willie. Matter of fact if you have the ability to make that happen, hit me up. Willie was a badboy in an industry that only wanted good Christian folks playing music. He smokes weed and picks guitar like no other. When Willie got in tax trouble he started Farm Aid to keep moving on and helping millions of farmers in the process. He gave the Gov a big middle finger and lived to smoke a joint and tell about it.
22. Tiger Woods: We guys could all say Tiger is a badass because he fucked more bitches than Ron Jeremy and Wilt Chamberlain combined. Not to mention he has a wicked drive. He was such a sensation at a young age, he has one of the most profitable divisions of the #1 sports apparel company on the planet. He changed the entire image of golf. Tiger fans yell they don’t clap.
23. Mike Tyson: Mike is such a badass, no one would ever tell him to his face he has a funny voice. Hell, I’m scared even typing about it. I remember as a kid watching Mike come out to DMX and beat the living fuck out of whatever poor bastard they talked into getting into the ring with him. He proved to us how easy it was to blow a fortune and no one say a thing to you about it. He also beat that dude’s as in the Hangover.
24. Sanjay Gupta: My man! Sanjay took a very unpopular stance with modern medicine and made it popular. He’s one of the few big name Doctors to get 100% behind medical marijuana despite great criticism. He’s not afraid to tell the truth in an industry full of lies and greed. He’s even garnered his own PR to make entire shows dedicated to bringing the truth to the world about the powers and benefits of cannabis.
25. Michael Irvin: What isn’t badass about Mr Irvin? Dude was the best receiver to ever play the game and didn’t give a fuck. He drank, smoked, took drugs, fucked hoes and still showed up 100% ready to kill it on Sundays. You could count on Mad Michael to win the game. Plus he has always kept it real. He’s owned up to his shit and basically said “That’s just how I do me. Fuck it.” That’s f’n gangster. Travis Barker
26. Travis Barker: If you say the drummer from Rush is the best ever you are fucking old and delirious. Travis Barker is the best drummer to ever walk Earth. If you are the best ever at something, you are automatically a badass. He took the simplest guitar riffs for Blink 182 and made amazing drum tracks that changed the way punk rock sounded. Listening to Travis drum, you’d think he has 4 arms to drum with.
27. Carl Sagan: The nice scientist devoted his life to “figuring” stuff out from a worldly view not some ideology. He didn’t get angry or speak out against churches and mainstream beliefs, he just debunked them with logic and science. Most of what we know about the cosmos and evolution are derived from Sagan’s research. He was such a big thinker in a powerful way, it was impossible not to include him on this list.
28. Martin Luther: Most of you have no idea. Martin Luther was an instigator. The modern day Bible exists because of him. In a time when you weren’t allowed to read or question authority, he translated the bible and nailed it to the church door with serious questions. This sparked a war and forever changed the way the world would look at religion. He had questions he was willing to die to get answers to.
29. Chris Kyle: The deadliest man to ever join the American military. His bullet to death ratio is nearly 2:1. He has more kills recorded than any other sniper in history. He created one of the biggest private security firms on the planet and was the target of many Government on many occasions due to his ability to kill fucking anyone from anywhere. This guy is missed my ALL of us Texans especially.
30. Floyd Mayweather: It is what it is. You can’t beat his ass. No one can knock him out so shut the fuck up. Floyd is out of his mind and will be broke as Mike Tyson 5 years after he can’t fight any more but until then, I’m not talking shit to him. He’s a fast mother fucker and all he knows how to do is win. That’s badass to me.
Well, there you have it. Many of them killed for political reasons. All of them gangster as fuck. One day, some how, I’d like my name to be on that list. Wouldn’t you? The good die young, I want to die a badass.
If you enjoyed reading this, share it with your badass friends on social media. Don’t forget to subscribe to the blog while you are here.

The Intention of Your Words vs The Reality of Your Actions

This one might strike a nerve, so if you’re a weak ass person don’t read this. It will only piss you off. Sometimes self inventory does that to folks. Maybe that’s why so many people don’t take self inventory. Most of them are too busy trying to blame/fix others. Lies-and-Truth
You fucking talk too much! Yea that’s right. I said it. It needed to be said. You go around telling motherfuckers how you are doing this and that. How your life/biz/marriage is greater than ever. It’s not reality though. It’s a false reality that ONLY YOU seem to believe exists. The rest of us can see right through it.
You say you are getting shit done but are you? You tell us about the hustle and grind but we see you wake up at 10am every day. You tell us that you have all these things going on but we can’t see any of it. It’s all in YOUR head. To you, everything is going full steam because you’ve convinced yourself it is. To us, we see that you talk a lot of shit but never back it up.

This hurts your sales game more than you could ever know.

When you tell your clients you will do something for them and then you end up postponing and apologizing for not delivering, they know. That sneaking suspicion they had when you closed them the first time, was true. They knew better and now you just proved them right. This. Right here. Is where ALL your referrals are lost.
You may not even feel the pain because ignorance is bliss but trust me, if you’re not getting referrals from ALL of your clients, they know. They know you talk too fucking much and don’t back your claims up.
The days of the over-promiser and under-deliver-er are gone. Thanks to yelp, social media and the innerwebs, you will be exposed. People will tell their story and you will lose out on referrals. The worst part? If people tell the internet you suck, you lose a ton of internet referrals. It’s only a matter of time before someone files a report somewhere that ranks #1 on google when people search you.
I get it. When you made the promises you had every intention of delivering. You wanted these things to fall in order and your prospect/client to be ecstatic with your services. Or did you lie to yourself about the whole process? You see, if you knew what you were offering and promising was not feasible, then why the fuck put your reputation, your company’s competence and your clients hardship on the line? So you could make a few dollars? C’mon man…
If you don’t care for your clients more than you care for yourself, you will lose out in a BIG WAY in this modern social media economy. You might say that’s really hard to do. I say it’s really easy to do. You just have to know how to do it. Let me share some tips with you.
It all starts with client selection. One of the best decisions I’ve made in my personal career is to not take on just anyone with money as a client. These days in order to work directly with me, you must pass through two layers of resistance in the form of my other clients pre-screening you.
I operate this way for a few reasons. Reason one is I know myself. I know I’m always hungry and always want to help everyone. I also know my style is not for everyone. Since I know this, I put blockades in place. For myself and the potential clients I take on. The best part of this is that they get a chance to meet other members before they become one. I’m never asked for references. If I was, I’d tell them they’re not a fit anyway. Talk is cheap.
It’s not easy to be highly selective of who you take on. Just like it’s not easy to make sure your words align with your actions as much as possible. If I make a promise or claim to a prospect, you better believe I keep that shit. As far as I know, I’m the only coach out there willing to hit the phone for my crew. They know this and because if it, I’ve never had to. My Tribe knows I’m more committed to their success than they are.
Let me give you an example. When a client comes on board with me, the first thing I tell them is they MUST DO everything they ask their referral partners to do. How can you tell someone something works if you’re not doing it yourself. More than anything else I’m teaching authentic leadership. I’m teaching a crew of people to do EXACTLY what they say they do.
If my LOs go out and tell agents they can generate leads by posting on facebook, yet the LO is not regularly posting on facebook, how can the agent believe them? There is no demonstration of results from the person making the claim. When your words and actions don’t line up, you are fighting more objections beneath the subconscious than you could know.
If you’re a social media expert and you tell people they need to be creating videos and posting them to facebook, yet you don’t have any videos, people will question your worth and integrity. Lack of integrity is a HUGE deal killer. All we’re ever trying to do is gain a client’s trust and if you blow that, you can kiss referrals goodbye.
If your words and action are not in alignment and you are not earning/living as much as you’d like to be, it’s time to take self inventory. It may hurt but look at it like surgery. It’s painful to recover but feels way better in the long run.

Quit focusing on just making a sale. Focus on showing up big for your clients and keeping your word against all odds. This drives up your confidence and ultimately leads to you having everything you want. You attract it because you’re in alignment with your words and actions. If you want some help, fill out the form below. Let’s talk about how I can help your words and actions line up.
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The Difference Between A Lead And Information

About a year ago today, I was at this place in Anthem, Nevada called “Spa Nations” with some smart people. It was a “get shit done” gathering and Kevin asked everyone in the group what they needed. Wanted_More_Leads
The number one answer as he asked the question was to each person was “I need more leads.” Each time someone would say they needed more leads Kevin would dissect their business and show them that was not their problem, they had leads, they just needed to convert.
When it was my turn, I said “I need more leads.” I think I was the only person that gave that answer that he said “ok” to. I was introduced (in person) to AJ Roberts aka sexy man beast aka strong ass dude who showed me how to generate leads on the innerwebs quickly.
AJ took one of my videos, and showed me step by step how to create a funnel around it. Within 2 hours I had about 12 leads already. Or did I? You see, there’s a difference between leads and information. The longer I continued to work with AJ over the months, the more refined my funnels became.

Allow me to share the biggest sales lesson I’ve ever learned.

A name, phone number, email and address from someone is not a lead, it’s just information. A lead is a name, phone number, email and information from someone who can buy and wants to buy your shit. Everything else is just information. Information can turn into a lead but it’s not necessarily a lead.

Track with me here…

That first video AJ created the funnel around had a strong call to action [CTA] at the end, just like all my videos. That CTA was “Fill out the form below for a FREE marketing strategy session with me.” I attracted 100s of potential clients. I use a service called wufoo, and each time a form is filled out I get a notice. I would get 12-30 wufoo forms a day.
Be careful what you ask for. I didn’t know exactly what a lead looked like. I was happy to be on about 5 strategy sessions a day. I helped a shit load of people for free. Most people on these strategy sessions didn’t even get an offer from me. 99% of them were not a fit for what I do. I helped them right then on the phone with all sorts of free greatness, but they weren’t what I look for in my tribe.
I got burnt out on free strategy sessions. They were taking away from my time helping clients. I thought to myself, “how can I attract ONLY the right kind of person to fill out these forms?” So I changed up my CTA to “Fill out the form ONLY if you are willing to invest hard work and money into growing your business.”
Needless to say my abundant flow of forms filled with information stopped. I went from an average of 20 forms a day to 2. Yes, my shit was chopped down 90%. Guess what? Each time I got on the phone it was a sales call not a strategy session. The people who showed up were ready to make a move and weren’t fucking around for the most part.
My sales crew freaked out. Their “lead flow” went down dramatically but the quality of the lead was on a whole new level. Now, my guys only had to make 1-2 calls to make a sale vs 7-11. It was scary as hell for all of us at first, but once we realized we made the same money, provided for clients better and worked less, we realized we hit the trifecta.
Here’s the point: Just because you have people applying for your free shit doesn’t mean they have any intention to buy. Some of you love the game of converting people who really weren’t there to buy. I know it’s a good feeling I used to chase that high too. Just like every other high, that one comes with a low. They back out, don’t produce or worse yet, ask for refunds.
Instead, try dialing in your marketing to only reach the perfect person you want to work with. I’ve tried to help the masses, it doesn’t work for me. It may work for you, I’m just saying it don’t for me. Instead, I focus on helping a very specific person that I can be 100% sure they will get large results from what I help them with.
Information is the name, address, email and phone number of someone who saw your ad. A lead is information from a person who is willing and a great candidate to buy your shit. Once you know the difference and dial in on exactly who you want to work with, your quality of life will go up. I promise.
I’m doing a LIVE 3 day event in Dallas, Texas real soon called Break Free Academy. I’m going to help 20 people break away from doing free shit. Free shit cost you money and can break your business. Once you break free, your sales power goes through the roof. Fill out the form to speak with me about the details. BUT ONLY IF YOU’RE SERIOUS AND WILLING TO INVEST IN YOURSELF.

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5 Steps to Getting Your Offers Accepted in Limited Inventory Markets

It’s no secret that the housing market is facing a frustrating problem right now. Limited Inventory. If you’re in any form of real estate, chances are you’ve run into this problem recently and it’s frustrated the hell out of you.  sold homes

Any time you give anyone multiple choices and you are looking for them to make a specific choice, you must persuade them to making the choice you would most like them to make. This is sales 101 and most people in real estate forget this.
Right now, Agents are complaining about having to submit offer after offer in order to get their clients a home. Meanwhile clients feel like they are getting fucked because they perceive their agent as not working hard enough to get them the homes they wish to live in. It creates a vicious cycle.
By the looks of things this market is going to become flooded with underpriced homes any time soon, so you [the agent] need to adapt. While everyone else in your market it submitting a contract, you can submit an offer with a story.
If you’re going to be in sales, you might as well sell something. The less offers you submit, the less stress on everyone and the more time you have to work on your next deal.
I’ve got 5 steps you can take to get more of your offers accepted more often than all those poor suckers around you in your marketplace. Seriously, if you watch this video and implement these practices into your offer submitting routine, you will crush all the other offers and your clients will love the shit out of you.
Watch this video to learn the step by step process to getting your offers accepted more often in a limited inventory market.

If you’d like to know more about working with me and kicking ass without names in your area, fill out the form below and let’s see what magic we can create together. free lon officer marketing


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Winding Up In The Friend Zone

Remember that scene in “Half Baked” where Dave Chappelle tells Willie Nelson “You cool than a motherfucker. I hate that I have to charge you.” Willie even negotiates with him and says “Man, I remember when a dimebag was a dime” Strangely enough, autocorrect just changed dimebag to one word for me… friend zone
What I’m rambling about above is an example of winding up in the friend zone with your clients. I don’t know about you, but I fucking love my clients. I’ll go to the ends of the Earth for them. When you commit to someone on this level and really care, you become more than just business relations. Want it or not.

This complicates a bunch of shit for some of us.

Anytime you spend an immense amount of time with someone the relationship dynamic changes even if that’s not the intent. I teach in my sales classes that repetition breeds familiarity. The more you do something the more comfortable you become at doing it.
It’s hard to work with clients as cool as mine and not end up good friends. When you witness the drastic life changes together as well as share the experience, it’s hard to to become closer as friends. Especially these days with all the ease of access due to facebook.
When you’re in the trenches with people you actually like helping, it’s hard not to want to help them out of love and compassion instead of money and capitalism.

So what do you do when you wind up in the friend zone?

Recently, I had to charge like 8 of my crew their 2nd time around fees. In order to hit the second round you have to had broken free in the first 90 days. With each of these 8 people I spent 90 days changing the course of their business and life. Needless to say, all 8 of them are like family to me.
In my head I was all wrapped up. I was so proud of these guys/gals that I would have done anything for them. The most rewarding part of my job is watching my clients buy houses, have babies and other cool stuff they can now afford to do.
it was time to hit them up for payment again. Asking a stranger for cash is no problem for me. I’m the type of guy who doesn’t like to charge friends though. I wasn’t nervous. The dynamics had changed that’s all.
Meanwhile, while I’m nervous about hitting them up for more cash, they are stoked as fuck that they now have all sorts of extra cash. In reality, being wrapped up in my head sucked. The thought from my clients was “Ryan helped me so much, I’ll gladly pay forever without issue for his service.” They wanted to help fund my family’s life as much as I help fund theirs.
There’s the other side of the coin too though. What about those people who you hate charging or worse yet, they don’t want you to charge them because you’re friends? Don’t you just hate those people? They overstep their bounds. Do stupid shit you have to clean up and act like they run the place.
I don’t personally have people hit me with the “we’re friends” pitch any more. I’ve positioned myself in a place where everyone knows what I do is how I feed my family. If you’re asking for free shit, you’re taking from Jax and Ash.

So what do you say when they hit you with “aww but we’re friends.

You look them direct in the eye or speak authoritatively on the phone that you ARE friends, but this is a business transaction. i give it to them straight. If they persist with me, I will even start asking them for free shit from their job. When they say “it’s different at my job” I ask how.
When you’re attracting great quality people to work with you, it’s hard to keep it professional. One of the things I don’t do, is go out after hours with my crew. I’m their leader, I don’t need them losing respect for me because of a drunken mistake I make.
Lastly the thoughts you’re having about not wanting to charge them, are not the thoughts they are having. If you are serving your clients above and beyond, they will be more than happy to pay you on your agreed terms. Why wouldn’t they be? You are improving whatever it is they came to you to improve. You’ve earned the money right? Get paid on it.
The friend zone can be a good thing. Thanks for social media it’s easier than ever to meet cool people who become clients and friends. Keep the agreements clear though. As long as you have written agreements, there can be no mistakes or emotions.

If you’d like to know how you can have clients you love so much you feel bad charging them, hit me up. I’m considering teaching a few lucky people how to build a loyal and effective coaching program.
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5 Reasons Why Your Prospects Keep Telling You NO

When you made the decision to jump into sales did you think it would be this hard to get people to say “yes” to shit that could improve their life? Fuck no you didn’t or you wouldn’t have ever got into sales in the first place. Now that you’re here though, you probably feel stuck. sales-rejection
Salespeople everywhere are stuck like folks in a Georgia snowstorm. Waiting to be rescued. It’s a horrible rut to be in. It’s hard as hell to climb out of and most people can’t do it alone.

Here’s 5 reasons why you can’t close your way out of an open door.

Reason #1 EGO: There’s this big thing called an EGO that gets in the way of asking for help or admitting being stuck. EGO costs salespeople so much money it’s uncountable. It’s not just salespeople either. I read an article somewhere not to long ago that said most people end up filing BK that could avoid it. The main reason being pride [ego] and not asking those around them for help or advice. Sad.
I’d be willing to bet your EGO is one of the main reasons your prospects keep rejecting your pitches like A-Rod batting against a rookie. While EGO is probably the main interruption between you and a sale, it’s not the only one.
Reason #2 Belief: Most salesmen’s beliefs are fucked. We’ve been abused and hated on most of our lives and ALL of our careers. We end up taking an opportunity to make a sale and living over an opportunity to believe in what we’re selling.
Salesmen bounce from job to job a lot. This causes the survival mechanism to kick in. The survival mechanism keeps you in a job you need, opposed to one you believe in. This problem is not limited to sales people it’s rampant all over the corporate world.
When your boss treats you like shit and you hear tons of customer complaints it’s hard to believe 100% in what you’re selling. Matter of fact it’s damn near impossible unless you’re a sociopath. When you’re trying to convince your prospects to buy, the mixed signal you send them keeps them from closing. It’s almost as if they can hear the same voice you hear in your head.
Reason #3 Chatter: Anyone ever tell you, you talk to fucking much? You might have thought they were being rude but in reality they were giving you much needed correction. I’ve seen countless salesmen talk their way into and out of a sale in the same sitting.
Here’s why this happens. Most salespeople feel like if they can get the prospect to talk they can read them. Where the confusion sets in is when the salesman won’t shut up. When this happens the prospect is the one who’s doing all the reading of the situation.
Talking too much does several negative things to a sales convo. It takes talking time away from your prospects. Too detailed of an explanation may come off ass overkill and too much work in the mind of your potential sales victim. The best way to stop talking so much is to start asking questions.
Reason 4 Exhaustion: Are you getting exercise? Are you sleeping at night? If you answered NO to either of those questions this is part of what’s keeping you from closing more sales. If you are tired and exhausted on the phone or in your presentations prospects won’t buy.
People buy from good looking, energetic salesmen. Prospects want the sales process to be fun and exciting. Las Vegas is a great example. LV gets you to blow ALL your money. How? Fast pace, fun and never ending energy. Take note as a salesman. Energy sells and if you are lacking it, you will be lacking sales.
You need to be in a state of enthusiasm and energy if you want to be top producer. Not only that, you need to be mentally sharp too. If you’re not 100% on top of your game, why should anyone want to close a deal with you?
Reason 5 Confidence: Last but not least, let’s whip out the doozie. We talked about believing in your product but what about believing in your own ability. If you have personal doubts you can be FOR SURE that your prospects will sense it and run from you like you’re about to rob them.
If you’re tired, your boss is an asshole and your product sucks it’s hard as hell to be confident in your sales ability. I worked at a bank in Texas that fucking sucked. The underwriters were cunts, the owner was an asshole and management were straight dick suckers of the owner. Customers hated the process and everyone involved.
The way I was able to maintain my status as a closer in this environment is the fact that I took action on my own to make shit happen. Who are we kidding? Most salesmen would roll over and play victim but not me. I made it my mission to fix the problem. i failed but my clients loved me.
Most of you can’t roll like that though and you give up. No matter what your situation if you believe in yourself you will make the most of it. If it’s meant to be, it’s up to me. Nuff said.
If you suffer from lack of closings or maybe you’re just worn out and need a new shot of energy in your life. i can help. Fill out the form below and let’s chat. We can talk about your business, your problem and the solution. You and me can dominate but you have to reach out to me. I can help you overcome these 5 issues and more.
Meanwhile don’t pay attention to these 5 traits of non-closes and make sure you don’t fall victim to the cycle I just explained to you. oh and ll this is useless unless you actually take action and do something.

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Reasons Why You Should Bribe, Extort and Force Your Clients into Gangs

You know what’s universal here on Earth? Crime! You know crime pays or everyone on the planet wouldn’t be rushing to commit one 3 times a day on average. Yes that’s right in America alone, we break the law at least 3 times a day on average. Bribery-Act-2011-Legea-anti-coruptie-in-Marea-Britanie

We speed, jaywalk, and fail to come to a complete stop every day, just to name a few. In the year 2013 there were over 40,000 new laws put into place in the USA alone. How the fuck can we even know what’s a crime these days? I don’t have time to read 40,000 laws in a year, do you? If I were to guess, I’d guess our political leaders didn’t read them either. Nuff about that though…

If you’re gonna break the law, you might as well make it count right?

One of the cool things about being involved in a new technology that’s still in the infancy stage is the rules haven’t been created to squash free thinking and innovation with that technology yet. Social media is a technology still in that infancy stage. The rules that apply in other areas of marketing and business don’t necessarily apply on social media.
For all intents and purposes please don’t read this headline and assume I’m telling you to break the law. I’m not a lawyer nor do I fucking like most lawyers. If I were you, I’d only take my advice while under the influence of heavy doses of drugs. That way you can blame it on the drugs and not take personal responsibility.
With that out of the way now let’s get to the real crime. The real crime is that you have a wide open, global marketplace waiting to buy that awesome thing you sell and you’re not selling to them. Back in the day a businessman could only work his local market. While a lot of businessmen still think this way today, you don’t have to.
There’s nothing wrong with a little bribery in my book. Well at least not with bribing the marketplace. You might run into trouble if you try to bribe a cop out of a speeding ticket or something. The public is a different story. They love bribes. Hell they live on ‘em.
Want a prime example of a bribe the public loves? “Buy one get one free.” The best marketing bribe ever. Each and every time you or any other business on the planet offers a coupon, bonus or any other type of incentive to buy, it’s a bribe.
Why do people offer bribes? Because they fucking work!!! Last week, I bribed 5,000 people into saving $20 on one of my digital products. They not only took the bribe, they thanked me for it and offered to give my bribe to their friends. Bribes are powerful.
Maybe it’s time you created a strong bribe for your marketplace. They will take it. Maybe not all of them, but a bunch of them. It’s human nature to feel good when we get away with something. Getting a little bribe is good for the soul.
When we think of the word extortion, we think of henchmen running up in a NYC restaurant breaking things, telling the owner they can fix the problem with the guys who keep breaking his shit for a few bucks a month.
It doesn’t have to be this way. Extortion, just like bribes, can be a good thing. One of my favorite go-to sales moves for my Hardcore Closer Tribe is the “extortion close.”
The “Extortion Close” goes like this: Listen sir, I know you say you are not interested in my offer today. I get it and completely understand. I do however, want you to know that I am going to leave here and go directly to your competition and make them the same, maybe even a better offer. This doesn’t die here. I AM going to take over your marketplace and if you are not with me, your #1, #2 all the way to #10 competitors WILL be with me. The decision is yours. What’s next?

Now that’s Gangster!!!

Now that you’re basically in a gang with people who you’ve extorted and bribed, you’d better turn it up a notch wiseguy. You might as well take those same criminals with you into your latest Racketeering venture. That’s right, since they took a bribe you can now extort them into helping you even more. Who said crime don’t pay? [this blog post is fun lol]
If you have a bribe or a straight up offer to make, why not engage your gang in helping you spread the word? Go back to all your past clients and everyone who’s really happy with what you’ve done for them and then bribe them to share your message all over social media.
Gangs work together to protect each other and their territory. A good gang leader should be able to get the rest of the crew to help spread your word. Gang members love bribes and they love recruiting people just like them. In this case, there is no need to do a drive-by for initiation, a share on facebook that gets at least 10 likes will let you in ;-)
We all know this a funny spin on serious shit. Crime is a universal thing but for the most part, crime is bad. I’m not telling you to break the law. All I’m doing here is a reframe on how you think about certain words.
If you’d like to build a “Family” of tough guys and girls who will go in the trenches for you to help you spread the word about your business hit me up. I can teach you how to build a bind with a crew so strong it will never break. I can also teach you how to get that crew to work their ass off for you. Because you work your ass off for them.

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Why You Owe it to Your Prospects to Overcome Every Objection They Throw at You

Are you a coward when it comes to closing? Why? What gives you the right to give up on your prospects? You’re supposed to be in sales for all the right reasons. If you’re not, get out. fb heart
The most effective salesmen are 100% convinced their product solves their client’s big ass problem. When these convicted salesmen are on the phone or in person, they will ruthlessly sell over every lame excuse a prospect has. Know why? They love their prospects enough to want to help them more than they want to help themselves.

You might ask “How can someone love a client when clients are usually strangers?”

In order to answer this, let’s go deep. Real deep. You ready? We humans are greedy by nature. It’s born into us. From birth we want more and we hoard. We want more air, food and water. As we grow up, we horde toys and as we become adults we hoard emotions. We’re naturally greedy. I don’t give a fuck what you try to argue, it’s true.
We have a natural tendency to be greedy with love and only keep it for ourselves or someone we are highly selective of. Our parents teach us to not fall in love with just anyone. Most of the time growing up when we felt love, others around us told us “it’s only puppy love.” or “you’re too young to fall in love” which leads us to hoard our love out of greed and oppression.
This spills over into our work life as well. Many of you probably don’t have a clue who EXACTLY your perfect customer even is. Let alone, love them. Allow me to help you get a quick idea of what you should do to identify who you need to give your love to.
We have an idea of our dream girl, dream job, dream vacation. Why don’t most of you have a clear idea of your dream client. Let me tell ya, life gets so much better when you know exactly who it is you can love.
Step one Think of the last 5 customers that absolutely loved what you sold them. What did all 5 of them have in common? Take note.
Step two Think of the last 5 customers that YOU absolutely loved selling to. What did they all have in common? Take note.
Step three Think of the last 5 clients you closed that you hated. What did they have in common? Take note and stop selling to those type of people.
Step four Take the commonalities of those top 10 clients and write it down. Write why they were so great, and what made the transaction so rewarding for all parties involved. Describe this person to a T as if you were designing this person from scratch. Personality, age, race, religion, family everything needs to be described. The better the description, the clearer the idea of your perfect customer.
Step five Go sell those people your shit!!!!!!!!!
By the way, now that you’ve recalled 10 past clients you loved, call those fuckers and ask them do they know anyone just like them who could use your help. You can thank me for that later.
When you’re in love with someone you will go the distance for them. If you’re in a serious committed relationship right now, you overcome objections with your significant other like a fucking pro. Why not your clients? It’s because you’re scared. You’re scared they will leave you and not buy. Meanwhile you’re not worried about your spouse leaving you.
All because of love. But Snap the fuck out of it. I’m not trying to write some lubby dubby bullshit. I’m talking about manly, hero, rescue love.
Let me give you an example. Sean Matheis sells my big ticket programs. When he gets on the phone with a prospect he knows that if they will take action their income will go from $50k a year to $100k+ with no doubt as long as they take action. He’s seen it happen in his own life and he knows the power.
There’s nothing a prospect can say to Sean short of “NO” that he won’t push hard for. He loves these people. Know why? He is one of them!!! He’s seen his quality of life and the quality of life for EVERY SINGLE ONE of our Closers improve drastically too.

Any bells going off here?

If you hate the people you sell to, quit your job. It’s not worth it and it won’t make you big money in the long run. At least in most cases. Maybe you should take the time to design the perfect person to sell the perfect product too. Just brainstorming here.
If you’re going to take people’s money in exchange for goods or services you owe it to them to deliver. If you know they need what you have worse than they know, it’s your duty to stay right here, right now with them and go toe to toe.
Just like when you argue with your spouse and you stay in the fight. You don’t let the other side win. You’re convinced what you have is right. When you show up in that way for your prospects THEY WILL BUY FROM YOU. Over and over again.
One of the coolest ways to learn all of this and put it into action is my Facebook Syndicate training program.  You can opt in and get 5 free videos for free that will get your thinking up in regards to perfect customers and overcoming their objections. The link is around here somewhere.  Look around. You’re my perfect customer. Thanks for reading…
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5 Places OTHER than Agents to Get Purchase Business

Many of you have reached out to me and expressed your frustration chasing after real estate agents. In the last 18 months it’s been like gangbusters. LOs know the purchase market it back in full swing and they are ALL on the chase for Agents. checklist
To make matters worse on Agents the vendors are chasing them, wearing them out as well. Everyone from the biz card companies, internet softwares, marketing people and about a million other mother fuckers are bugging Agents, begging them for deals.
To make matters even worser (I know it’s not a real word) most Agents don’t have any damn business any way. There’s only like 3% of all agents actually doing any kind of real volume. What makes this worse is many LOs and other vendors are wasting their time chasing agents without any business to give them.
While it’s a good thing to work with Agents, it’s not a good thing to rely on the 100% for your business. There are other places you can get loans from. I made this video to share 5 additional places to get loans from that are not your traditional spots. Enjoy the video and don’t forget to share it on social media.

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5 Actions You MUST Take To Earn Loans From Top Agents in 2014

We all know 2014 is the year of the purchase if you’re in the mortgage business. Refi junkies are a dying breed. If you’ve been 90% relying on refis, you are about to be broke unless you get your ass on the grind immediately. change same

Meanwhile Agents know they hold the key to the market. Listings. Agents who have listings are the ones who are killing it right now. LOs are spinning their wheels chasing agents trying to get buyers but the real action is with the heavy listers.

If you’re going to get any Agent business at all, you’re gonna need new tactics. The old shit that worked in 2008 is not even remotely close to what’s needed in today’s marketplace. You’re gonna need an edge. Matter of fact, at least 5 of them.
I made this video to give you exact details on what you need to do in order to get loans from the top agents in your marketplace. I don’t have any magic bullets for you. All I have are 5 proven actions you must take if you want to play in the big leagues this year.
Check out the video and don’t forget to share it with your homies on social media.

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How Social Media Takes the COLD out of Cold Calling

If you say you like cold-calling you’re a got-dammed liar!!! No one likes smilin and dialin. They only do it because they make money from it or because they have to. Worse yet, no one likes getting cold called. It’s not like anyone wakes up and says “I’m going to buy shit from a random stranger that bothers me on the phone today.” Think about it… facebook phone
When cold calling, one of the biggest struggles and the first thing most salesmen strive to do is create a bond of familiarity. We attempt to find common ground with our prospect. Even if it’s a love for the same sports team. We’ll do anything just to work an “angle”
Cold-callers have to work 200 times harder than everyone else. First you must get past the 86% of people who just don’t answer their phone. Second you have to find common ground quickly. Third you must work angles and tactics to get your suspect/prospect to buy. It’s a grueling process that leads to more self loath. The last thing a salesman needs is stress. We got enough of it already.

Social Media Puts An End To All Of These Problems

Ever notice that magnifying glass on every single social media site ever? It’s called a “search bar” and you can type words in it. After you type words in it, it searches for those words on the innerwebs. When you search facebook, twitter and instagram for words like “real estate” or “for sale” you find things like real estate and shit for sale. Pretty fucking amazing huh?
What about using the search feature to find your target prospects? If you knew what to search for you could connect with people who could use what ever in the hell it is you sell. Instead of calling 100s to find one, you could go in like a sniper and save your bullets.
Once you search out and connect with new potential clients, don’t go for the throat immediately. It’s so annoying when I accept a friend request only to be spammed some for sale link 5 mins later. Trust me, no one’s buying shit in that fashion.
Social media mirrors real life. Just like you wouldn’t meet someone for the first time and say “HEY I HAVE STUFF FOR SALE. YOU SHOULD BUY IT. LOOK AT THIS.” Don’t do it on social media. Just like in real life you have to take time to get to know someone. Communicate with them and earn their trust. Show them you’re the go to guy when they need your shit.

Here’s how to do just that…

Start treating facebook like real life. When someone says something at a party that makes you laugh, you say “that’s funny” or some shit. Do the same thing on facebook or any SM site for that matter. When you see a post you like, like it. When you want to chime in on someone else’s post, do it.



Be social.

After a few days of liking, commenting, and engaging someone on social media, then it’s time to reach out to them via direct message. But wait. Still not with some “buy my shit” scheme. We need to be more methodical if you are going to succeed at sales on social media. If you do it wrong, they will blast your intentions all over the web. If you do it right, you could pull tons of cash, by adding tons of value to the right people.
You’re going to reach out to them and mention something you noticed they posted about recently. Maybe you strike up a conversation about their favorite sports team. Maybe you mention the photo of their kid. Oh wait, that would be creepy as fuck. Don’t do that. Chris Matthews will show up on you. All joking aside, use their recent post content to gain that familiarity bond.
See. Wasn’t that much easier? Being a sniper is way easier on the stress level then being the frontline guy charging through the door with a machine gun. Besides, social media is NLP programed to be a positive experience. After all, you’re friends, right? People like buying from friends. A cold call comes from a stranger. No one’s supposed to talk to strangers.
If you’d like to master the art of selling via social media, I can help you. I’m pretty, pretty good at it. I’ve got a knack for breaking down barriers and showing others how to create a cult like audience on social media. If you’d like my help reach out to me. What are you waiting for? Fill out the form below.

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The Difference Between Experience And Expertise

Lots of folks out there these days calling themselves “Experts”. I have conversations with people everyday who are failing at their job, but want to coach others on how they should do theirs. We’ve all heard the saying “Those who can’t do, coach.” Sadly and for the most part, it’s true. expert
It’s a hell of a lot easier to tell someone how to do something than to actually do it yourself.
In order to be a true expert, you have to go through phases in your learning. If you don’t properly graduate from each phase, you will never reach true expert status. Most people don’t follow this progression. Most people pretend to be experts, but never work hard enough for the experience in order to earn expertise.
Let’s talk about each of these three phases
Phase 1: Experimentation In order to gain knowledge you have to take action. You’ve got to conduct experiments to see what works. Some call it testing. Others call it lab work. Bottom line is experiments are the only way you can gain experience.
The act of DOING is a long forgotten method for many people. If you plan on ever becoming the best at something you have to practice. The best athletes experiment on their body. The best scientists experiment on their subjects. Without taking action yourself and learning first hand, you will never properly move on to the next phase.
Phase 2: Experience After many trials, tribulations, failures and wins you gain experience. Only through first hand experimentation will you gain real knowledge. You have to feel the struggle and feel the victory in order to truly have the experience you need to learn from. There’s nothing on Earth more powerful than real world experience.
Once you’re in phase 2 and you experience the feelings of winning and loss time and time again, you gain powerful knowledge that will stick with you forever. You’ll link certain feelings to certain actions. You’ll develop systems and styles on how you operate. Your experiences will educate you one at a time.
Phase 3: Expertise After you’ve run all the tests, conquered all the tasks and deployed all the tactics you’ve earned expertise in your field. Experts aren’t continuous failures. Experts are masters at their craft. They know what to do inside and out and rarely fail due to experience and expertise.
Expertise can not be bought, It can’t be gained over night. It can’t be FAKED. Expertise is one of the few genuinely earned merits left here on Earth. Sure, you could fake like you know everything but one day someone will figure you out. As hard as some work to fake expertise, they could have gone through the phases and gained it.
When you are considering hiring a consultant, coach or expert on a certain subject drill them. Ask them hard questions that make you uncomfortable. Make them demonstrate their expertise. It doesn’t take much these days to see through people’s bullshit.
In this world of instant gratification, everyone wants to skip the line and head right to the front of the class. The problem with skipping the line is that you didn’t endure the patience and work needed to go from the back to the front. Therefore you gained zero experience. It’s a cycle that cannot be broken. The order of progression cannot be re-arranged.
Take a deep look inside yourself and ask what phase are you in. Next, take a deep look at the 5 closest people around you and ask yourself what phase are they in. Lastly, look at the people you trust as mentors, advisors and consultants, what phase are they in? Once you start assessing each person’s phase level, your bullshit meter becomes bulletproof.
There are no shortcuts to expert status. No fancy products, no skip-line tactics. The only way to become an expert is through experimentation and experience. If you’re ready to play full on and stop pretending, now’s the time. I’m a full fledged expert in sales and marketing. I’ve turned cowards into closers and good salespeople into stone cold killers. I’ve put in the time to gain expert status. I still experiment every day. If you’d like an opportunity to learn sales and marketing from an expert, fill out the form below. Let’s talk about what magic we can create together.

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Why Are Salesmen Such Gluttons for Punishment?

What is it about being a salesman that makes some of us self loathe so much? Why do we feel like we have to work so hard for each sale? What’s the psychology behind EARNING the sale? Is it because we use our words and not hard labor that makes us feel like we need to sell three times as hard to close a half deal? punishment
Let’s explore this shall we…
Some salesmen just want to watch the world burn. Well at least their own world burn in most cases. I’ve seen it thousands of times. I hear it on sales calls every day. Salesmen hurting themselves so they feel like they are earning their keep/pay. Why? Why do you feel like you have to work so damn hard? Didn’t you get into sales to avoid hard work to begin with?
This is not some rare phenomena either. It happens every day in a cubicle next to you. It causes stress at home, self hatred and a lost sense of self worth. It’s got to be the leading cause of heartburn and heart attack among us salesfolk.
We even have locker room talk for when a sale was too easy. We say things like “oh shit that was a laydown deal it don’t count” We act like as if you need to struggle to make it in sales. Hell, even our fucking sales managers reward us when we overcome every objection but poke fun at us if we get a laydown it ain’t right.
Since day one on the job, salesmen get conditioned to think this way. When a great salesman arrives at a point where his influence is large and job easy, he does things to destroy what he’s built, like raising prices.
What is it about needing a serious challenge that appeals to us? What’s the fucking deal with that? Oh WAIT!!! I know why. It’s because society hates us because society hates winners and some of the biggest winners in society are salesmen. For some odd reason us badass salesmen want to take that burden on. Fuck those people. If you don’t like salespeople fuck you. We don’t like you either. Bet we get in your mother fucking wallet though. …Went on a little rant there, sorry. Can you tell I’m passionate about my people?
Listen to me. It doesn’t have to be hard to be a salesman. Once you find your groove, your pitch, and your method that works, stick with it. Don’t fall into the bullshit pattern that others want you to fall in. Break away from that shit. The less stress you have at work, the better every other part of your life will be.
I fell into this trap for many years. To the point to where I would follow up with my hard to sell clients and ask them for business but not the laydowns. Then, on the same note, I’d wonder why all my fucking sales were so damned hard to close. Even this stoner can see the light from time to time.
I started treating my “lay downs” like gold. I took extra care of them. With the same effort I would put in for objecting assholes, I’d put in for laydowns. Those laydowns sent more laydowns and all of a sudden my job was easier. People arrived at my phone pre-sold. Not that there weren’t occasional objections to overcome, but there were far less per each person objecting.
If you’re tired of baning your head into the wall and working three times harder than you need to, stop it. Go back to your database and pull out the easy to sell customers. Follow up with them. Thank them for how easy it was to earn their business. Ask them how they are enjoying your products etc…
Next time your colleges or manager tells you the “laydown didn’t count” tell them to “fuck off”, You aint trying to work harder than needed to make a sale. You’re just that good. Seriously, don’t buy into that bullshit any longer.
If you want help with your sales game to where you CAN close people with ease and without all the extra bullshit work, hit me up. Fill out a form, send me a message or whatever. Just reach out to me. If you don’t contact me first how will I know to help you? Let’s do this shit!!!

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