Category Archives: mortgage marketing

400,133 Mistakes People are Making on Social Media w/ Nick Carpenter

BY Ryan ON 05/17/2013

Yesterday out of absolutely nowhere, I decided to get on a Google Hangout (HOA). I was not sure who I wanted to be my victim- I mean guest host for a new idea I have. After a very short thinking [..]

The NEW Cold Call is Inbox Messaging

BY Ryan ON 05/16/2013

I’m not here to burst anyone’s bubble (well-maybe I am) but if you are still relying on cold calls to grow your business, you might as well go back to being a door to door salesman. Now before [..]

The REAL Numbers that Matter on Facebook

BY Ryan ON 05/13/2013

For the last few years, people on facebook have been trying to up their friend count. After all, the more hands you shake, the more money you make. This rule applies on facebook too. The more friends you [..]

Rock Star Closer Radio: BAMF with AJ Roberts

BY Ryan ON 05/8/2013

Each and every week I do my damnedest to bring top notch talent and new age ideas for you to grow your business online and off. This week I went to great lengths to line up my guest AJ Roberts. As [..]

The Coolest Way Ever To Repost and Syndicate Content that Goes Viral

BY Ryan ON 05/6/2013

I have a program set up on my phone that sends me the top stories in the tech industry every Monday-Friday. Today as I was reading I saw an article about a new start-up named repost. After I read the article [..]

On-Page SEO 101 by Andy Fulton of Real Estate.com

BY Ryan ON 05/3/2013

On-Page SEO 101 Search engine optimization (“SEO”) can be a scary term for those who don’t know what it is. Images of lines upon lines of code or Internet wizardry may spring into the minds of the [..]

How To Create Original Content When You Are Struggling with Writer’s Block

BY Ryan ON 04/29/2013

We’ve all been there. Matter of fact it happens to more people than it doesn’t happen to. I’m talking about Writer’s Block. You know you need to make a post on social media or write [..]

Beware of Fake Ass Gurus [Ryan's Rants]

BY Ryan ON 04/26/2013

I see ads all over the internet and facebook regarding people who offer to mentor and coach people to greatness. Every time I see these ads I look up the person and their accomplishments. I am very protective [..]

This is What it Takes to Be a Top Producer in Today’s Market

BY Ryan ON 04/22/2013

If you are not using technology to grow your brand you will be out of business in the next 24 months. If you aren’t integrating platforms like facebook, youtube and linkedin into your every day business [..]

Good News! Linkedin Finally Enabled User Name Tagging

BY Ryan ON 04/18/2013

It’s about time Linkedin got more social. I’ve been saying for over two years now that no one interacts on the newsfeed while they are surfing Linkedin. Since people generally don’t scroll [..]

The Reason Real Estate Agents Are Not Sending You Their Loans

BY Ryan ON 04/15/2013

Have you ever taken a moment to count all of the different vendors trying to get in with Agents? Let me tell you, no matter what you sell to Realtors, you are not alone. Real Estate Agents are one of the [..]

Rock Star Closer Radio: The Reasons Salespeople Need an Angle

BY Ryan ON 04/12/2013

Everybody in sales has heard the word “angle” used as a synonym of leverage. In many cases an angle can mean leverage but there is a history and a reason the word angle has been tossed around [..]

The Thrill of Going in for the Kill Could Be Costing You Deals

BY Ryan ON 03/12/2013

Times have changed. Times will continue to change. Information flows more freely than ever. Consumers are educated and aware of most common sales tactics. Yet many of you reading this right now still try [..]

The $500 Good Faith Estimate Guarantee for Loan Officers

BY Ryan ON 03/11/2013

When I originated loans in 2010, the new Good Faith Estimate [GFE] already made its way to the mortgage world. This 3 page document confused the shit out of 1000s of loan officers. In the beginning clients [..]

The 5 Biggest Struggles Facing a Loan Officer Job in 2013

BY Ryan ON 02/25/2013

Recently I sent out a survey to 100 producing LOs and asked them what the #1 struggle with their loan officer job is right now. Out of 100 responses I quickly saw a pattern. There are always a few “weird” [..]

Rock Star Closer Radio: Stephan Piscano CEO of Listedby.com

BY Ryan ON 02/20/2013

About 4 months ago, through a mutual connection on linkedin, I was introduced to Stephan Piscano the CEO of the killer new website (to use a general term) www.ListedBy.com. Stephan built ListedBy from [..]

Rock Star Closer Radio: How To Avoid Stoopid Rookie Marketing Mishaps

BY Ryan ON 01/23/2013

We all think we know, until we find out the hard way, we don’t know anything. I’m just as hard-headed as any of you. Once I get my mind-set on something, I put 100% of my focus on it and see [..]

Social Media Conversations that Convert with Curaytor

BY Ryan ON 01/21/2013

There are a ton of ways to search for people and conversations on social media. So many, that it can become quite overwhelming just deciding on which search platform to use, before you ever search! As [..]