Category Archives: Realtors

curved ramp bridge

How To Turn Cold Traffic Into Warm Leads

It’s the magic formula we ALL strive to uncover in our business – turning cold traffic into warm leads. It’s not rocket science, but there is a science to...

video action

Just Make a Friggin Video About It

One of the most frequent answers I give to my clients is “just go make a friggin video about it.” It’s actually my #1 go-to. These days we have video cameras on us 24/7, yet very few...

remax

The Genius Behind Remax’s New TV Ad

Game recognize game right? I was watching TV the other day and saw a commercial for Remax. This particular ad was one of the best reframes I’ve ever seen....

pink slip

Customer vs COSTomer

Man oh man am I going to hit some nerves here and bring some serious bullshit to light. You need to hear this and if you are a violator [COSTomer] you REALLY need to hear this....

friend zone

Winding Up In The Friend Zone

Remember that scene in “Half Baked” where Dave Chappelle tells Willie Nelson “You cool than a motherfucker. I hate that I have to charge you.” Willie even negotiates with him...