Tag Archives: mobile marketing

Just Make a Friggin Video About It

One of the most frequent answers I give to my clients is “just go make a friggin video about it.” It’s actually my #1 go-to. These days we have video cameras on us 24/7, yet very few people or businesses are taking advantage of the power of video.video action
I mean – think about it…
Ever since you were a little kid, you’ve been sat in front of a TV (video) and told to pay attention to the TV because there are important people on there. Whether it be news casters or celebrity actors, the TV has always caught our attention. It’s as important of a program too to our society as school. Kids spend more time with TV than school in most cases anyway.
The reason video has always commanded attention and granted instant authority, is the fact that cameras were really expensive. Then after you bought a camera, you needed editing software and that shit cost a grip of cash too. Add lights, time learning how to do all this shit and you were in a lot of debt back in the day.
That’s not the case any more though. These days you have a HD camera on your smartphone, YouTube is your TV channel and if you know what you are doing, you can build your own audience and empire.
Take Jenna Marbles, for example. She uploads a video she records from her laptop camera onto YouTube and it instantly gets millions of views. Why? Her message reaches the right audience. She knows who she is talking to and her message is what matters, not her production quality.
Most of us salesmen find ourselves repeating the same shit over and over. From our sales pitch to answering the same processing questions again and again. Video is a great way to not only duplicate yourself, but duplicate your sales pitch and frequent answers you give as well.
Think about it, next time a customer hits you with the good old “when does XYZ action happen?” you send them a video with you explaining it all and say “I’ve made this short video for you that will walk you step by step through that exact process.”
First off, your clients will most likely respect you more due the fact you got on camera. The reason most people don’t make videos, is because they are scared. This again, drums up the respect you get when you step out in front of the lens.
Second off, they will understand your tonality and mannerisms more. When they read your future emails they will hear your voice in their head and most likely visualize the image of your video as they read your words.
Third of all, video can be your sales pitch. If I make a sales pitch once on video, I don’t have to repeat it again. I can simply send that video to whomever or upload it to a webpage that people will watch it from.
It’s really simple shit and everyone should be doing it.
Let’s get into a deeper reason why you should be doing videos. If you die today, what records of your existence is there? Wouldn’t it be nice to see videos of your ancestors? Instead all we have are faded black and white photos of a few generations ago. If you don’t leave videos behind it will be as if you never existed in a land of people who DID make them.
You’re robbing your future generations of getting to see the real you and who you are. Many of you that read this sell real estate. Some of that real estate will be famous one day. Don’t you want to leave your legacy online letting others know you played a part in history?
The next time you find yourself with a great idea, tip, message or sales pitch, pull out the selfie machine and record that bitch. You deserve to stand out and that starts with video. My clients who use video get more engagement than those who don’t. Bottom line.
If you want my help with video ideas, marketing funnels and all around badassery, fill out the application to join me for 3 days of intense sales and marketing mastery. There’s nothing else on the planet like this.

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Say “Bye-Bye” to Business Cards with the Socialink App

Last Friday on the Social Media Maniacs show, one of our guests was Michael Jacobs. Although I had never met Mr Jacobs prior to the show, I was intrigued with the story he shared and his overall style. An entrepreneur sees a need and fills it. It’s just a long, fancy word for problem-solver. My new friend Michael is just that.socialink
Michael created the SociaLink app to make connecting with people on facebook, twitter, linkedin and instagram. These days, when you go out in public and meet new people and get business cards, you lose them of don’t follow-up. We tend to forget who we met or what we said to them within days of meeting someone. I’ve been saying for the last 3 years that business cards are old news and connecting on social media is how to do it.
Social media connections are the best Rolodex you could want. Your connections can pick and choose how and when they engage you. People can get a sense of who you are way better online than from some 3×4 piece of stock card with fancy logos on it.
SociaLink makes connecting easy too. No more searching each network or asking which platform your new acquaintances use. All you have to do is ask if they have the SociaLink app and if so turn it on. You can share your information on up to 4 different social media networks.
You can even use the SociaLink app with style. If you are at the bar, turn off your linkedin connection and connect on facebook only. If you are at a networking event and want to keep it classy, turn off facebook and just connect on linkedin. Michael Jacobs thought of it all for you. Hell, he even made it super easy. This app and Mr Jacobs have been featured in Entrepreneur Magazine as well as several other publications.
If you have an iPhone, by all means, go to the iTunes store and download SociaLink for free. It takes all of 2 minutes or less to fully set up and it’s easy to use. Here is a video with the details about how it works and why you should use it. Enjoy and share this!

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Push Notifications and Mobile App Alerts Are Enabling My OCD [Ryan’s Rants]

I’ll be the first to admit that I’m OCD just like
the rest of us. We all have it in one form or another.
The #1 things that are driving me nuts right now are
push notifications and mobile app alerts. It seems like
every time I look down at my iphone, another “red alert”
pops up!

While I greatly appreciate it when technology improves,
and I understand we have recently sped up the Moore’s
Law process it’s still a pain in my ass. I rely on
social media such as facebook, twitter and linkedin
to generate leads for my business. I’m always excited
when one of those apps goes off, but lately I’m getting
sick of being fooled by the “red herring” of other nonessential
apps going off and updating.

The #1 culprit of this is the app store itself. I’m pretty
sure apple must get paid per update. The app store is constantly
pimping updates out to me. Now I know this is not the end
of the world. There are people starving everywhere and the
economy sucks for some folks. BUT this shit still drives
me nuts!

I propose that apple only allow updates to come out once a
week. Better yet, once a month! Mobile apps are the coolest
invention of my life time, so I am 1000% addicted to downloading
the latest and greatest tools to make my life easier. After
all that is what it is all about right? Having an easier more
convenient life? Well we all know that for every action on Earth
there is an equal or greater reaction. So the iphone and android
phones save us time in one spot, but rob us of that same time with
constant red alerts!

Sometimes I feel like Pavlov’s Dogs. The red alert goes off,
I look down and check my phone. I have turned off every notification
I can, under the “settings” menu in each app. Still they persevere on.

One of the cool things I have been doing and I encourage you to
do as well, is send feed back to the app developers. I recently
sent an email to PTCH and they swiftly responded and helped me out.
Now they ask me for info on their stuff. It’s a kinda cool feeling.

Truthfully there is nothing we can do about it. As a marketing
“insider” I see a huge rush to the app market, just to be able
to send push notification messages like spam email. Get ready
folks, it’s just getting started. But don’t get me wrong, I’m
extremely thankful for mobile apps. They have forever changed
my life. For the better or worse is still out for debate.
Nevertheless I’m changed ;-)

Here is this week’s rant. Enjoy it and share it with a friend.



Rock Star Closer Radio: How To Be Influential on Instagram

You probably already use Instagram on
your mobile device as easy photo editing
software. So do over 50 million other
people. Instagram is quickly becoming
one of the biggest social media sites
on the web. It has to be the biggest
photo app ever.
Maybe you hear that facebook purchased
the photo giant after only 18 months in business
for 1.2 billion dollars. There is even
a website dedicated to how the founding
tribe spends their money. It’s called
The Rich Kids of Instagram. It’s a
great site for money motivation.
With all that money invested and all
of those users, you can use the mobile app
as a tool to grow and market your
business. On this show, I lay out
a step by step plan to help you
grow and build your business using
this fun and easy photo app.
Tune in to learn how to take over
your local market using instagram.

Listen to internet radio with Ryan Stewman on Blog Talk Radio





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Shortcode Text Marketing Is A Killer Lead Gen Tactic For Realtors

Mobile marketing is here to stay.
The time to jump on board, and embrace it,
is now, before your competition catches on.
For the last 6 months, smart phones and
tablets, have been out selling PCs and
laptops, by as much as a 20% margin!
One of the main problems with the
facebook IPO evaluation,[faceplant]
was their mobile marketing monetization
Almost all fortune 500 companies are utilizing
shortcode in their TV, radio, and online
ads. The results from shortcode marketing
show us shortcodes are up to six times more
effective than QR codes.
I always follow trends, and shortcode
text is the latest and greatest trend I’ve
seen in the last 2 years.
I did a really cool case study with
a realtor just yesterday. Watch this
video to see the surprising results
we got.
Check it out:

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