Book Review: Influence: The Psychology of Persuasion – Robert B. Cialdini, Ph.D.
If there is one single book that changed my sales game it’s Influence: The Psychology of Persuasion. Giving this read to a salesman is like handing a machine gun to a Marine. Because it’s a highly effective sales weapon. The mental hacks Cialdini shares are priceless. I can’t say enough about it!.
Many of my rich and famous friends got started with this publication. It has helped a lot of salespeople make a lot of money. It takes you deep into the principles of persuasion and how the human mind works. The market to deploy the strategies it teaches is wide open.
Cialdini will teach you about the “click-whirr method,” the “law of reciprocity” and many more solid principles of the persuasion game. If you take action with his info, it will not only make you a more effective salesperson, it will also help you in your relations with your spouse and children.
You can use his information practically everywhere! Once you read Cialdini’s book, you’ll go around pulling the Jedi mind trick on anybody you want!
I give this book 6 out of 5 stars because it’s that f*cking good! Buy it by clicking the image below now.