When you think of a brand, you might think of a company, a logo, a color, but the most important brand is the one tied to YOU. Companies and businesses can come, go, and change, but there will never be another you in this world.
Personal branding is the one constant in the sea of ever-changing concepts in the marketplace. If you want to have incredible success in any business you pursue, it’s essential that you begin to build a personal brand around your name that can follow you wherever you go.
When done right, you will begin to build a tribe of loyal followers who will know that when your name is attached to something, they will want to be a part of it.
Some people think branding is like positioning, but the difference is that positioning is fluid and can change depending on the market conditions and current situation, but personal branding stays concrete and is the thing that gives your audience a hard-core recognition factor that applies to anything and everything you decide to align yourself with.
3 Benefits That Come From Personal Branding
Your personal brand is what makes you unique and what sets you apart from the competition. Here are 3 benefits to establishing your own personal brand:
1. Sets You Apart
Think about it. Any product can be duplicated. Any message can be copied. Every guru out there got their information from somewhere. There probably isn’t a ton of original ideas and content out there that wasn’t repurposed from somewhere else.
Most of the information you are learning these days is not new information. What happens is information is gleaned, lessons are learned, and then it is packaged and presented in a way that makes it unique.
No one can package YOU up and sell YOU. What makes your product or your offering different from anyone else’s is you, and you alone. Your personality, your beliefs, your experiences, your stories are all that sets you apart. Use that to your advantage and this will help you to find your target audience and your loyal tribe.
2. Creates Attraction
Your personal brand is a true reflection of who you are, your beliefs, values, and opinions. The objective of personal branding is to be known and recognized for who you are as a person, who you serve, and what you stand for.
What you say and do, and how you do it, along with all your core beliefs, are all going to play a role in how you are perceived by your audience, and will ultimately affect your personal brand.
People who resonate with your message will be attracted to you and will want to associate with you.
You need to make sure you narrow your focus so that you are known for ONE thing. If you try to speak to everyone, then you will reach NO one. So, don’t try to market yourself to a broad audience.
The narrower your focus the better. You want to set yourself up as a category king or queen, and you can’t do that if you are too broad or if you are targeting multiple niches.
Pick ONE thing, and narrow it down as much as you can before you present yourself to your market.
3. Generates Loyalty
If you have noticed that most big brands utilize celebrities and well-known influencers and personalities to promote their brands. This is because people connect with people, not with things and companies.
When a celebrity or influencer that you follow gives their recommendation of a certain product or company, there is a greater likelihood of you purchasing the endorsed product vs. a generic one that isn’t connected to someone you know, like, or trust.
The most important thing you can do to build your personal brand is to connect with your people every single day. You need to create a consistent flow of content that speaks to your ideal customer.
The more they see you and the more places they see you, the more they will know like and trust you. Provide as much value as you can everywhere your audience hangs out and before you know it they will be seeking you out, wondering what you have to offer.
Once you know who you are, what you stand for, and who you serve, and you are able to be consistent with your content and messaging, you will begin to establish yourself as an authority in your chosen niche.
People will be attracted and drawn to you and will want to be a part of the things you promote or associate yourself with, plus they will remain loyal to you in the long haul.
If you haven’t started creating your personal brand, don’t wait any longer. Begin today, stay consistent, and you’ll thank me tomorrow.