This book isn’t the story of Gucci going from the ghetto to being charged with murder, to being a media mogul. He already wrote that book.
Gucci wrote this book based on what he thinks, does, acts, and carries himself at all times.
He gives us the step-by-step plays of how HE runs his life, business, and family.
From his exercise routine to how he does business negotiations; Gucci leaves no stone unturned.
He wrote this book because so many people tell their story, but not the “HOW” behind the story.
This book is the HOW.