One thing many folks take for granted is the power of a personalized video. With the invention of smartphones with built-in cameras and the ability to record personal video, there is a potent tool at your fingertips. When it comes to business, many sales and closing conversations have moved into a message or text thread and the occasional string of emails.
Because of this shift to a more message-based sales conversation, there has been a loss of that personal touch that adds additional emotion to the buying process. This has caused problems for many sales professionals who relied on their natural charm to help during the sales conversations.
Enter the 30-second video.
These days it’s as simple as pulling out your mobile device, flipping the camera into selfie mode, and shooting a quick, personalized video message or greeting for your potential clients.
A few reasons why shooting a personalized video can work so much better than a standard message response.
Video grabs attention.
A simple text message can be glanced at and ignored. A video gets attention and forces the prospect to pay attention to your video’s very end to gather all the information.
You can add emotion and tonality to a video. Tonality is a significant part of the sales process that gets lost in a typical message. Suppose you want your words to come across correctly. Shoot a video message.
It shows that you go above and beyond. Taking 30 seconds to shoot a personalized video for your prospect creates an emotional connection by which you are held in higher regard.
The best part about shooting selfie-style videos is that they don’t have to be perfect. As a matter of fact, some occasional mispronounced words or stutters come across as genuine and trustworthy. Again, you are raising your emotional connection with the prospect due to your making small mistakes as they would.
For those of you reading this blog, petrified at the thought of taking a video recording of yourself and sending it to a potential client, I’ve got good news and a simple tip to get over that fear. It’s one of my secrets to generating more than six figures in revenue for our business.
The best way to get over your fear of being on camera in a short selfie-style video is to send “Happy Birthday” messages to your friends and family.
You can go to the Facebook search bar and look for birthdays. The platform will tell you, everyone, with a birthday today and over the previous few days. Simply pull out your phone and shoot a selfie-style video wishing them a happy birthday and leave a friendly little greeting for them in the message.
I’ve been doing this for roughly the last year, and I even added birthday messages to all of the potential clients on my friend’s list as well. In doing so, I rekindled some lost conversations that had gone dormant during the sales process. By showing just a small bit of effort and personalization with a short video message, I created an opportunity to ask additional buying questions, which ultimately led to them purchasing.
Sales doesn’t have to be robotic, even though we live in a digital age. Add a little bit of that personal touch and your natural charm to the process by implementing this simple video trick. If you’d like to learn more about sales, attracting clients, and becoming the authority for your marketplace using simple tactics like this, head over to www.jointheapex.com
