Here is a little secret about people…
The excuse people give you for whatever, is never the genuine excuse they really have.
Working in sales you will hear boatloads of excuses when working with your prospects.
Regardless of the excuse, they give you it’s not the actual excuse.
The actual excuse is fear.
Fear that they can’t afford it.
Fear that it’s not the right fit for them.
Whatever the case is the real excuse is fear-related in one way or another.
In this episode of “The ReWire Podcast” Ryan Stewman talks about how the excuses people give you are never the excuses they really have.
The Excuses People Give You Is Never The Excuse They Really Have
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