If you’ve been running ads on FB and sending traffic to your landing page to pixel your audience, you’re prolly wasting money. If you have no clue what anything I just mentioned is, well keep reading and I’ll explain it all.
A few years back, Facebook came out with something called a “pixel” and it’s basically a permanent cookie for your browser. This allows FB to track your IP address and collect data as you surf the web. Yes, FB knows what kind of porn you look at. They know everything. While Facebook was collecting data on users via their pixel, they shared some of that data with their advertisers. The purpose of the pixel was to retarget traffic. This allows you to run ads to people who are familiar enough with you, who have visited your website or funnel recently.
About two years ago, we went through what I call “the great pixel land grab” and everyone added a pixel to their funnel and website. Facebook collected a massive amount of data and resold that data to advertisers. It was the cheapest and best traffic I ever ran ads to. It allowed you to target cold traffic, warm them up, retarget them and make offers to your top engagers and visitors.
About six months ago, some of our politicians were not happy about the election results and they blamed Facebook and a few other media sites. This forced Facebook to change the way they distribute data to advertisers. On top of that, other tech giants like Apple and Google took action to keep themselves from getting into the same trouble as Facebook. So, they decided to block FB pixels on Safari and Chrome MOBILE. Again, not on desktop, but on mobile.
The problem with this is that 90% of Facebook’s traffic comes from mobile. So, if your prospect clicks your funnel from an ad, on a mobile device, they won’t get pixeled because there’s a 99% chance they are using Chrome or Safari. If you are running ads to get people pixeled, then know that 90% of your visitors never were pixeled.
In other words, if you’re still doing this, you are wasting money.
Basically, whatever happens outside of the Facebook app is subject to be blocked. You’ve got to find a way to make the most of the audiences inside the Facebook app. I’ve found the exact solution and I’m going to share it with you. I will say this first, though: This kind of shit changes all the time. That’s why I recommend you joining our Apex Entourage to stay on top of this stuff all the time. You can join from the Entourage Sales Page.
The best way to work around this, and still pixel and create a mobile audience while you save your ad spend money, is to utilize video. You see, FB still lets you use custom audiences based on videos. I’ve been driving traffic to a video, then retargeting people who watched over 10% of the video. This keeps the prospect inside of FB, gets them on my audience list and allows me to retarget them based on how much of my video they saw.
Right now, I’m running a campaign that’s putting out 7-10 sales a day. This campaign consists of one FB live video, another video targeting the people who watched the live video and an offer to those who watched over 10% of the second video. I don’t have a landing page either; I just send people straight to the sales page. This means low friction and no gate between the buyer and getting what they want.
The workaround is to run ads to FB videos. The audiences are still there on FB; you simply have to find the right way to keep trapping and tagging them. That’s why video audiences work better than anything else that has been used in the last year. If you dial in this process right, it will crush it for you. Share this with someone you know who markets on FB and be sure to check out the Entourage Sales Page.