I’d like to sit here and tell you everything is always perfect in “Closer Land” but I’m not that good at lying. I’m always transparent with you guys, because it’s how I roll. It’s the only way I know how to be. So this week you can see right through me.
So the truth is; I had a guest speaker (who I won’t name and will refer to as “them” from here on) that did not show up today. That IS NOT how I roll. Life will sometimes throw lemons at you. Hard, and when they hit, they feel like baseballs. Do you ever feel that way? ehhh me either… You know why? Because I’m prepared, I carry a bat with me at all times. ;-)
So this week, I had to get my bat out. I’m not much on sports metaphors, so we will just leave that there, before it gets out of hand. I got stood up. Between being married, and a kick ass businessman, I don’t get stood up often. But when I do (in my dos equis voice) it always sucks. And pisses me off. But like water on a duck who gives a f… A few months ago, I did a “Ryan’s Rants” titled “You Stood Me Up You Evil Bastard” that was the last time that I had been stood up, until today of course. I meet with people online and over the phone every day and one thing I know we all need to be more of, is FLEXIBLE with our schedules. We can’t sit back and expect our clients and the world to revolve around us. We have to be proactive and make sure our business is properly handled. No one cares as much as you do. You can always make time for what matters and now a days, if you don’t follow up or call people back, they KNOW you are careless or straight up neglecting them. No one is dumb. Think of things this way: If you know something, assume your client does too, when it comes to communicating. Now I’m not stupid, I know at times I can be intimidating (on accident of course) and it can be a lot of pressure for a person to get on the air in front of 30,000+ people and talk. So I usually chalk up missed appointments to that. It’s just a sometimes casualty of war. That’s no excuse though, and it does not make it suck any less.
The good news is that I always have something of value to give our community. I may not have it written down and properly formatted for LIVE radio, but nevertheless I make it happen. This week is no exception. I give you step by step instructions on how to build a facebook friends list and influence them into buying your stuff. Assuming you are cool and your stuff is good, of course. I take you on a trip, showing you how to convert microsoft outlook contacts into raving facebook friends. We all have (or better have) an email database of past clients and referral partners. Have you ever thought of emailing that list and asking them to “friend” you on facebook? Why not? Once you listen to my story about cell phones and websites, you will feel silly about not connecting with everyone on social media. After I teach you what to write, and how to get them to connect, I talk about what steps you need to take to create a relationship with them. A real, responsive, relationship. This allows you to connect with your perfect customers and be the “go to” person when they think of your product or service. Even when talking to their friends. They will become raving fans and a human billboard for your business, if you do it right. So life threw a lemon at me and I turned into marketing gold for you guys. By the way in Texas “guys” is a term for “people” in general. Much like “y’all” So I’m not trying to leave out my lady readers, I want to be clear on that. I did not have a plan, but I always carry a plan b. You never know when you may need it. Especially after Tonja crushed it last week, I must keep improving! Grab a pen and a paper or your ipad if you’re cool, and take a few notes. I’m going to lay out a simple, yet effective marketing strategy that you can implement in just a few minutes a week. (if you are a lazy ass)
Enjoy the show.
The One Where the Guest Speaker NO Showed