Written by Andrew Ammons
Let’s cut the shit today and talk about what success really looks like.
First and foremost, there are at least two different pictures of success. The noun and the verb. Success the noun, is the result. Success the verb, is what it takes to get that final result. Since it’s impossible for any one person’s opinion to define success, I’m going to focus on Success as a verb.
While I will never bash the motivational content online, it equates to nothing more than motivational candy bars. The messages may fuel a quick burst of action, but the high is not sustainable. Success as a verb is consistent, unwavering and relentless. This is mostly because of its dependent, Success the noun. You see, you cannot have one without the other.
You can’t have the result without the action. You produce the action without the desire for the result.
Here’s the biggest hurdle for most self-proclaimed entrepreneurs and closers: they don’t own their own Success, the noun. What do I mean by own? I mean they don’t have true ownership of what success even is to them. They are interested in what other influencers tell them is success, but they have no clear picture of their Success as a noun.
If you don’t own your picture of Success, you will never have what it takes to produce Success as a verb. The actions that breed the end results true winners desire are messy, painful and littered with obstacles.
So now, that I’ve built up the intangibles, what does Success as a verb look like? It looks like:
- Waking up at 4:00 AM when it makes you feel as if you’re going to throw up
- Pushing through the trigger points that tell you to lash out at the people closest to you
- Talking yourself out of the insecurities that work to convince you that you are wrong
- Committing to proactive self-evaluation, personally and professionally
- Enduring the illustration of cash flow or quick success by people who appear to have made it easy
- Talking yourself out of the insecurities… again (P.S. this doesn’t stop if your growth doesn’t)
The list of actions required to achieve the end-all success you’re after could go on much longer, but let’s cut it here and recognize what you need to do.
Take some time and define what Success as a noun is to you and you only.
- What does it mean in income? What avenues will be used to produce it?
- How many hours per week will you work at that level?
- What will your family life look like?
- How many people or employees will you have helped?
- Who will you have proven wrong?
Define what your success is, grab it with both hands and don’t let go until you’ve got it.
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