What have you done to prepare for a customer? Mapping out your customer experience is a very important part of the sales process; however, it is one of the most neglected. A customer’s first impression of you or your company, and the way you do business, can be a...
The fear of loss gene is present in us all. When we were little kids and lost our toys, our friends, our teachers and some of us even our parents, we learned to hold a fear of loss. This feeling stems from fearing change. Change makes us all uncomfortable and...
