If you plan on staying in business for the long haul, you’re going to need fresh prospects showing up in your sales staff’s inbox every day. Without lead gen, your company is destined to fail. The problem most business owners face is their lead gen is...
Let’s say you’ve been under a rock, in prison or you’re a former doomsday prepper who’s been afraid of social media, and today is the first day you ever log in to Facebook. Are you going to log in to Facebook for fake news stories, to troll...
There are three stages of buyers you need to be focused on. The “right now” buyer, the “coming soon” buyer and the “someday” buyer. If you don’t identify which one you are communicating with up front, there’s a good...
Making money from sales is a delicate balance of lead-gen, initial communication and follow-up. Most salespeople focus on the initial contact but the FU money comes from the follow-up. There are three tiers of money in sales: “right now money,”...
If you are not using Instagram to generate leads right now, you are missing out on capturing the easiest and best leads on social media. Especially if you sell to people who are 35 and under. Instagram is by far my favorite social media platform and it’s quickly...
