Leads Not Responding? Send Them This Email

Leads Not Responding? Send Them This Email

Let me set the scene. Your email alert goes off. You look down at your phone and see it’s an Internet lead. You immediately call them. No answer. Then you send them an email. No reply. You finally text them and it goes ignored as well. How in the hell were they...
Why You Need To Immediately Stop Trying To Sell To Everyone

Why You Need To Immediately Stop Trying To Sell To Everyone

I’m about to drop some truth bombs on you that some of you ain’t trying to hear. It’s okay; I used to think the old school way, too. Problem is, old school thinking won’t get you far in the modern marketplace. I’m about to teach you a...
Weak Leads vs. Weak Follow Up

Weak Leads vs. Weak Follow Up

My main business is to help salespeople set up lead generating tools that help them get leads. Because of this, the number one complaint I hear is “the leads are hard to get a hold of.” To me, that’s complete utter bullshit. While some folks complain...
Who Is the Perfect Referral Partner for Loan Officers?

Who Is the Perfect Referral Partner for Loan Officers?

Tired of chasing realtors around, trying to buy them coffee in exchange for shitty leads? I feel ya. I don’t miss that at all. When a rookie LO starts on the job, the first thing the manager says is, “Go find some realtors to get loans from,” and...