As agents, we rely heavily on marketing and advertising. After all, marketing is how we get the word out about the homes we have for sale. There are two types of advertising that come from agents. Both of those methods are used by every agent on the planet, but one of...
I sold cars for about a year, back in 2011. I loved every minute of it. My goal each day was to make a sale. I never sold less than 20 cars each month in a dealership that had an overstocked salesforce. In case you forgot, 2011 was a horrible time in the car biz. The...
Do have leads emailed to you on a daily basis? Do you get those emails on your phone? Have you ever tried to text those leads instead of just calling them? Worse yet, do you wait until you are back in the office before you contact the leads? The reason I’m...
I used to think I had to hate my competition. I looked at every market I entered as me vs. them. That stinking thinking has costs me millions of dollars. Yeah, I said it. Most people won’t tell you the areas they failed because they’re too busy talking about how...
We’re constantly told to ask for referrals. Referrals are the lifeblood of many of our businesses. Referrals are free, come already programmed by third party social proof and are generally easy to close. Matter of fact, most referrals are straight up lay down sales....
