5 Steps To Automating Your Mortgage Business

5 Steps To Automating Your Mortgage Business

The mortgage business moves at the speed of smell. It’s so slow. Even when you’re in a rush, it’s just a slow process. As it is with every major purchase a person makes. The client may get pre-approved, then shop for a home for 90 days, find the one...
Who Is the Perfect Referral Partner for Loan Officers?

Who Is the Perfect Referral Partner for Loan Officers?

Tired of chasing realtors around, trying to buy them coffee in exchange for shitty leads? I feel ya. I don’t miss that at all. When a rookie LO starts on the job, the first thing the manager says is, “Go find some realtors to get loans from,” and...
Why Internet Leads Are The BEST Leads

Why Internet Leads Are The BEST Leads

It’s late 2014, if you are still pounding the pavement looking for deals, you’re wasting your fucking time. While you hit the streets or even the phones [cold calls] attempting to get in front of one or two people, smart guys like me are online in front of...
Salesmen Lie and I’ll Tell You Why

Salesmen Lie and I’ll Tell You Why

I’ll just assume you’re not shocked at the revelation that salesmen lie. To take it one step further, it’s a safe assumption on my end that a salesman has lied to you. Before you judge them as snakey con artists, which some are, let me share with you...