If there’s one thing we screw up as salespeople, it’s giving the prospect too much damn information. In sales, keeping it simple sells and complication causes objections. In my career as a salesman and CEO, I have seen hundreds of salespeople talk their...
One of the hardest things to get a human being to do is to make a decision. Don’t believe me? Go home and ask your spouse what they want for dinner. Most of us can’t even make up our mind on what we want to eat, which is crucial to our survival, so how can...
I just don’t get it, yet I see it every single day. Salespeople competing over the internet to see who can make the least amount of money possible. Car dealers undercutting each other’s prices. Mortgage originators trying to give the lowest rate. Realtors...
The fear of loss gene is present in us all. When we were little kids and lost our toys, our friends, our teachers and some of us even our parents, we learned to hold a fear of loss. This feeling stems from fearing change. Change makes us all uncomfortable and...
I know that writing this article will piss some people off. I’m totally okay with that, or I wouldn’t have written it in the first place. Before you go getting all snowflake and mad at me, let’s take emotion away from this equation. For once, this is...