People have taken advantage of people since the dawn of time. Eve screwed Adam over and it all went downhill from there. This book is about a man who screwed so many people over, someone had to record it so it could be believed. Before Jeff Skilling. Before Bernie...
If there is one single book that changed my sales game it’s Influence: The Psychology of Persuasion. Giving this read to a salesman is like handing a machine gun to a Marine. Because it’s a highly effective sales weapon. The mental hacks Cialdini...
In 2010, I met with Mike Reese, a realtor I’d done loans for, at the Gengis Grill in Frisco, Texas. Mike introduced me via a free set of DVDs to a guy named Ryan Deiss. When Mike walked out to my car with me, he handed me four DVDs and said, “I paid $8,000...
