In my lifetime, I’ve closed over 50,000 sales. So, it’s safe to say that I’ve tested my fair share of sales processes. I’ve been to hundreds of seminars, paid dozens of mentors and done my best to crack the sales code. After all, sales is 99%...
If there is one single book that changed my sales game it’s Influence: The Psychology of Persuasion. Giving this read to a salesman is like handing a machine gun to a Marine. Because it’s a highly effective sales weapon. The mental hacks Cialdini...