THC Podcast 038: How To Turn Controversy Into Sales

Posted on November 18, 2016

Ryan Stewman



In a world full of distraction getting people’s attention has become an art form.

As a salesperson, the name of the game is getting people’s attention.

For anyone to do business with you, they first need to know who you are and what you do. It doesn’t matter how awesome you and your product might be if prospects do not know who you are they will never buy from you. 

Getting attention in your marketplace can quite easy if you know what you are doing.

The easiest way a salesperson can get prospects attention and be memorable is to tap into and create controversy.

Controversy creates currency and in this episode of THC Podcast the controversial Hardcore Closer Ryan Stewman is going to show you how you can leverage controversy to make you more sales.

A controversy is a powerful tool for obtaining attention and making more sales but it is not for everybody.

Is it for you? Let’s find out.

How To Turn Controversy Into Sales

Controversy Creates Conversations

The more conversations you have, the more sales, you are going to make. Sales is a contact sport, and you need to position yourself in front of as many people as possible as often as possible.

In our world full of distractions, you need to become the distractor.

In this THC session, you will learn how Ryan uses controversy to drum up new conversations which lead to new sales.

Any Publicity Is Good Publicity

Whether the crowd cheers for you or boos you the important thing is they are aware of you.

When the crowd is silent is when you have problems.

Controversial topics and opinions will help enhance the connection you have with individuals who share your same stance or opinion regarding any issue.

Ryan will lay out for you in detail in this THC Podcast how you can easily start leveraging any publicity to help you attract more prospects.


Attract The Right Prospects, Repel The Wrong Ones

All customers are not created equal.

Focus on attracting more of the right customer and repelling like bug spray the wrong ones.

Being controversial and challenging the status quo will help generate attention and better yet start repelling people that would never do business with you. That is a good thing.

Listen to the full podcast to unlock how Ryan Stewman uses controversy to connect with the right prospects and turn off the wrong prospects.

Don’t Be Scared Of Losing Prospects

When you get real, the fake people will tuck and roll out. Don’t be afraid to lose the losers.

It is impossible to please everyone so don’t even try.

Become a voice in your marketplace and don’t be afraid to voice your true opinion.

Although your opinions will turn off a certain segment of the marketplace (the losers) it will help you build a stronger connection with those that agree with your opinions.

Dive into this THC Podcast and hear how Ryan never lets the fear of losing sales hold him back from winning, even more, sales.

Parlay Controversy Into More Sales And More Cash

You ready to take your sales and business to the next level? 

Learn how to leverage controversy for sales and other cutting edge modern sales tactics on Ryan Stewman’s weekly FREE webinar. 

Get signed up and reserve your seat now by clicking here.


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