The holiday season is great at getting people to part with their hard earned cash, so why shouldn’t you take advantage of this?
Depending on your industry the holiday season can bring slow sales but the good news is it doesn’t have to happen to you.
In this THC Podcast episode, Ryan Stewman delivers his top 5 tips to avoid slow sales during the holiday season.
(RELATED: How To Craft A Killer Sales Offer)
5 Tips To Avoid Slow Sales During The Holiday Season
1. Hit Your List
All your contacts, your past customers and prospects need to hear from you.
Send your list emails, text messages and direct messages. You have to get in front people this time of year because they are in the mood to buy.
People want to buy what you have right now. They just need to be reminded. You need to stay top of mind.
In this episode, Ryan Stewman shares the tools and strategies he uses to stay in front of his list.
2. Send Gifts To Your Best Referral Sources
Always give back to the people who are giving to you. Don’t be greedy.
Send out something unique and creative as a holiday gift for your top referral sources.
Take good care of them because they are an important part of your business.
You don’t have to buy a Rolex, it can be a book or a day at the spa. Nothing too fancy but impactful none the less.
Ryan talks about gifts he sends his clients and top referral partners in this episode so make sure to tune in.
3. Have a Holiday Party (Networking Event With Sponsors)
Holiday parties are not just for fun. They are also great business and networking opportunities.
Holiday parties can be expensive but if you can find some sponsors you won’t be left with the whole bill.
The more creative you get, the more of a smashing success your party can be.
Stewman shares in this episode some great ideas for throwing a holiday bash your team, clients and referral partners will be talking about for ages!
4. Send Out Holiday Cards To Your Lists
Sending out holiday cards is nothing new. A lot of people send out holiday cards but guess what? A lot of people don’t send out cards.
When you are going to send out holiday cards, make sure the card is creative and include an offer.
Send them an offer for the holidays.
Ryan goes into how you can effectively send out holiday cards and drum up some sales during the holiday season.
5. Make a Ridiculous Holiday Offer
People are in buying mode during the holiday season so it is important to have a ridiculous offer to tap into their buying impulse.
Retailers keep doing the Black Friday thing because it keeps working. The holiday season brings out the deal seekers so give them a deal to jump onto.
In this episode, Stewman talks about crafting your ridiculous and irresistible offer your prospects can’t refuse.
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