The success of an online sales funnel can make or break your business. A bad funnel won’t necessarily ruin your business but a good funnel can blow your business up!
There is a lot of talk in the marketplace right now about sales funnels and there should be. Every business should have a funnel that is done the right way.
So what is the right way?
That is the topic of this episode of The Hardcore Closer Podcast and Ryan Stewman delivers on a silver platter what your online sales funnel needs to have in order to be successful.
Let’s jump into it!
(RELATED: Five Ways Selling Funnels Will Change The Game)
The 5 Keys To A Successful Sales Funnel
1. The Hook (Headline/Offer)
A funnel without an enticing headline/offer might as well not even be a funnel because it will not deliver the results you are looking to achieve.
The headline/offer needs to speak directly to your ideal prospect in the language they understand and speak.
When your headline/offer is crafted properly it will connect with and grab the attention of your prospects and get them to take the first step into your funnel.
Ryan shares some examples of good headlines/offers and some of his guarded secrets for crafting a successful one.
2. The Reinforcement
The reinforcement step of your funnel is delivering on what your headline/offer promised.
You need to reinforce what the headline/offer of your funnel is going to do for the prospect. Deliver what you said you were and you’re good.
Ryan shares how he reinforces his offers and uses it to make more sales with his online funnels.
3. The Next Steps Taken
Once the prospect enters your funnel whether it is via an online ad, email or website you need to always tell the prospect what to do next.
Telling a prospect what to do next is the most important step of any successful sales funnel.
When you want people to take a particular action the chances of them doing so increases when tell them to do so. Shocking right?
Jump into the full episode and learn from Ryan’s examples of how he gets prospects to take the actions he wants them to do.
4. First Email Steps
93% of prospects who will eventually become customers aren’t ready to buy from you right now, so making sure you have an email follow-up campaign in place is going to get you more sales.
If you are not staying in front of your prospects after they denied your offer the first time around you are never going to sell them.
Staying in touch via email while providing further value that you know they will like is key to getting prospects from your funnel to ink up.
Stewman goes deeper into how he uses emails in his sales funnels to close more deals.
5. Relentless Follow-Up
Not every lead that comes through your sales funnel is going to buy from you no matter how great the offer might be.
You can’t sell everyone, but the longer you follow-up with the leads in your funnels the more sales you are going to close.
Creating and deploying a relentless follow-up strategy across multiple platforms will make any sales funnel more effective. More sales are what it’s all about right?
Relentless follow-up equals more sales and in this episode, Ryan shows you how to do in your funnels.
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