You need to know the truth about marketing in order to set the proper result expectations. We have all clicked on a link that lead to some fancy landing page with outrageous claims of someone making $50,000 overnight with no experience and no work necessary. They usually include embedded videos and crafty sales copy. These sales pitches may be TRUE, the person MAY have made that large amount of money. They may have even made it in 48 hours. What they don’t tell you is how many years it took them to build up the influence of their audience and the program that made them that amount of cash. Very rarely do financial windfalls come on us without great deals of hard work. The saddest thing about all of this, is that when a person like you or me buys a product expecting HUGE RESULTS, and it did not work, we get discouraged and want to quit. The only way you will ever see success is by hard work and not screwing around. This week’s rant covers what you need to know about social media and internet marketing from a REAL perspective.