If you’re in business of any sort and not using digital marketing to your advantage, you might as well close up shop and find a new “job” ASAP!
Digital marketing put simply, is a way to leverage different online tools to promote your business or brand. There are millions of websites and platforms to promote your business using both paid and unpaid or organic strategies.
Why should you care?
The easiest way to grow a business in 2021, the year this article was written, is to leverage digital marketing. With billions of potential clients online browsing on a daily basis, you have plenty of opportunities to get your product or message in front of a broad audience. The more people you can get in front of, the better chance you will have to generate revenue and keep the business moving forward.
At Break Free Academy, we focus much of our content for coaching and consulting clients around using digital marketing to generate more high-paying clients of their own. After more than ten years in the business, we’ve been able to figure out a few simple ways to leverage these online platforms to be highly effective for growing a brand or company.
Reasons why digital marketing matters in the year 2021…
#1 – IT’S FREE!!!
Other than the cost of your internet connection, you can utilize thousands of free platforms to advertise and market your business. Social media websites such as Facebook, Instagram, YouTube, Pinterest, LinkedIn, and others host millions of visits every day. By creating public profiles on these different platforms, you are essentially expanding your digital real estate. As you know, real estate has long been touted as the most significant investment you can make, so why wouldn’t you be leveraging your ability to gobble up digital real estate. At the same time, it’s cheap and easily accessible.
Using organic social media alone, a small business or sales producer can quickly generate millions of dollars in sales. The significant part about using these platforms is they have been designed to connect like-minded individuals. This means if you’ve done your homework on the type of clients you are looking to acquire, you can effortlessly search them out to start the process of connecting and attracting them to do business with you.
Once you have your profiles established, make sure to start producing content and sharing it with those profiles. Each of the platforms will have a different type of content sharing, so be sure to learn more about them and what sorts of content get the most engagement. Your goal is to get in front of as many people as possible by creating both educational and entertaining content. The more you can build the KNOW, LIKE, & TRUST factor through this content, the easier it will be to break the barrier from follower to paying client.
Outside of social media, if you are collecting customer data during transactions, you have the ability to follow up with them to offer additional incentives to spend money with you.
Using Text and Email campaigns can be a significant source of repeat revenue when done correctly. If a client has already reached the point where they feel comfortable doing business with you, it would be in your best interest to keep them coming back or sending you referrals as often as possible.
Create bonus offers for return customers, have a rewards system in place, just make sure you are giving your clients a compelling reason to remember you. Some industries even offer cash bonuses for clients who refer them business.
As long as you collect customer data with each transaction, you now have additional digital assets you can market to free of cost.
#2 – Hyper-Targeted Audiences
One of the primary reasons digital marketing matters so much is its effectiveness in putting your product or service in front of clients with a higher probability of doing business with you.
Using Pay-Per-Click advertising, you will have the ability to go through and refine your audience down with some particular details. Details such as Age, Sex, Browsing Habits, Personal Interests, Previous Purchase History, the list goes on.
Because people have been online browsing for more than two decades, big business has collected massive amounts of consumer data. Using this data, corporations have figured out how to use it to hyper-target consumers and generate billions of dollars in sales through direct marketing. Some advertisers even have the ability to predict certain purchases based on other buying behavior.
For example, there is a story about Target monitoring buying habits with their rewards system and knowing that based on the items this person was purchasing, they estimated her to be about 3-4 months pregnant. Knowing this, they sent coupons for diapers, wipes, and other miscellaneous baby items. What they didn’t realize until having an enraged father showed up, wanting to know what was going on, did they find out they had been mailing those coupons to a 16-year-old girl.
That’s how powerful data collection has become.
You can pinpoint the exact details you are looking for in a potential client and put your message directly in front of them at any given time!
#3 – With more than 4 BILLION users online daily, it’s a no-brainer!
At the end of the day, they say sales is a numbers game…
You certainly don’t have time to speak with 4 billion people, but if you could carve out just a tiny slice of that pie, you can easily create enough new clients on a daily basis to live the life you dream about!
Let’s say your goal is to make six figures per year in your business. To keep it simple, we will say your average commission per job is around $1,000.
To hit your year-end goal of $100,000 in commission earned, you will need to complete 100 jobs.
To complete a single job, you have to have serious sales conversations with around 100 people on average.
To have a serious conversation, your message has to get in front of 100 people.
You can see how quickly the numbers start adding up!
You will need to get yourself in front of approximately ONE MILLION people to sell enough jobs to make your quota for the year.
Breaking it down, you would need to get in front of about 3,000 people a day.
That might seem like a lot of people if you were to go door to door or stand at a kiosk in the mall, but when you compare it to the millions of online users, it doesn’t seem like such a daunting task.
That’s the power of leveraging these digital platforms to connect with your potential clients.
The numbers don’t lie!
If you’d like to learn more about digital marketing and how you too can leverage it to build a multi-million dollar business, even without spending money on paid advertising, we can help.
The Apex is a coaching and mastermind program designed to help you leverage digital marketing to become the authority in your industry and marketplace. Surround yourself with 100’s of other like-minded and success-driven sales professionals, entrepreneurs, and business owners on the journey to becoming the most elite version of themselves.
Head over to www.jointheapex.com to check out the program and submit your application!