Book Review: Trust Me, I’m Lying – Ryan Holiday

Yes, I, too find it strange that my first name is Ryan and the first two books I’ve reviewed are by authors also named Ryan. Call it a conspiracy or whatever…

 

 

I’m happy to even give it a 5-star rating.

 

 

To start with, the way Ryan Holiday tells the story, makes you want to keep reading. Most business books are boring as hell. Not this one. It will also confirm every media conspiracy you’ve ever believed. Jump in to discover that the media not only lies, incredibly enough, they are too dumb to realize they are lying!

 

WHAT?!

 

If you’re trying to get PR coverage for yourself or one of your clients, Trust Me, I’m Lying is a must read, or maybe it’s more of a manual as it describes exactly how easy it is to manipulate the media for personal gain. 

 

Ryan Holiday waxes on about how he manufactured negative publicity for his client Tucker Max’s movie I Hope They Serve Beer in Hell. From creating fake online profiles, to defacing the very billboards where they ran ads for the movie, Ryan lays out the entire process so you will see just how easily he perverted the mainstream media.

 

You’ll find all sorts of strategies and sources for good content and PR stunts from Ryan. Trust Me, I’m Lying holds lots of practical advice you can implement immediately. I’m sure everything I’ve read is not as easy as Ryan makes it seem to pull off, but I’m about to find out…lol.

I suggest you stay tuned on that note.

 

Get the book.

Read the book.

I can’t recommend it enough.