What the F*CK should you write about?

Posted on September 23, 2020

Marc Zalmanoff

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Oddly enough, I was sitting around thinking to myself “Self, what are you going to write about for the Hardcore Closer Blog this week?”

Then it hit me like a Covid-19 particle bouncing off a mask! I’m going to share with you how to figure out what to write about on social media

When following the methods Ryan Stewman and others often teach about social media engagement and effectiveness, regular content creation is key. What trips people up is that regular aspect. Coming up with content to post multiple times a day, day after day, week after week, month after month, can seem daunting, and can lead to complete inaction because the task seems too large.

So here are some tips to help get your mind in the right space to crank out not only the volume of content necessary, but quality content as well.

 

Conversations With Clients
We all possess a certain amount of industry-specific knowledge and convey that knowledge to our clients in a specific way. If you’re having a conversation with a client about an issue they are facing, I guarantee you others could benefit from your thoughts. Utilize these conversations to tell a compelling story on social media and showcase how your unique approach helped solve someone’s problem.

Make sure and give the background of the story, insert some emotion people can resonate with, then finish by sharing your solution and letting others know you can do the same for them.

Frequently Asked Questions
This one should be a no-brainer. For most of us in business, we basically get the same 5 questions over and over again. Yes, it may be a little more specific to a certain situation, but overall we’re not out here solving every single problem the world faces, we’re solving things specific to our industry.

Being in health and fitness, the intricacies of diet come up often. What should I eat? When should I eat it? Can I have carbs? Do I need supplements? All these things get asked regularly and are subjects most people feel misinformed on. I can dive into different aspects of each question and create content on a rotational basis to address them.

Think about the most common things you get asked about and use them! And don’t get wrapped up in what YOU think is important, speak to what the masses want to know, and gain their trust.

Things You Already Wrote
What did you have for lunch 3 days ago? Chances are you don’t remember. Unless you’re posting viral shit all the time, no one is going to remember what you shared last week, much less last month or last year.

It may sound familiar. Someone may say “hey, I’ve heard that before”, but repurposing your past content is a great way to keep the flow going. You may need to tweak things a little to keep it relevant, and you’ll often find an opportunity to revamp your thoughts to reflect your current level of expertise, but I can’t tell you how many times I’ve used the same verbiage to share content I know will still help people.

So there you have it, 3 simple approaches to the “content quandary” so many of us face. I realize it can seem like a lot at first, but like putting the reps in at the gym, being consistent over time not only makes the process easier, it also produces results.

Aaannnddd GO!

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