Why It’s Important For Your Goals To Be Measurable

Posted on October 03, 2021

Ryan Stewman



“A goal without a plan is just a wish.”

Having goals is great, and I would argue that strong and measurable goals are required if you want to achieve Greatness.

The human mind coupled with focus is a superpower, and you can unlock greatness for yourself in any category of your life if you have concrete goals that you can measure and track.

Human thought is the most powerful force in the universe.

It has built civilizations, got us to the moon, and literally moved mountains.

Real progress is made when goals are written down and measurable because it provides a baseline of progress and projection.

If you just say:

“I want to make a lot of money in sales!”

That’s exciting, and that’s exactly what sales is all about: MONEY!

But, the question your subconscious will ask you is:

“What’s a lot of money?”

Maybe it’s 6-figures, but when? Do you want 6 figures by the end of the quarter? What happens when you start to fill up your bank account and you get less motivated because you’re not as hungry?

How about earning 7-figures per year?

If you want to earn 7-figures per year, you have to earn $2,739.73 every day for 365 days. That $2,739.73 is your daily benchmark that you can use as a way to measure your progress towards the $1,000,000 mark.

You will have days that you make more money and days that you make less. Having that concrete number in your head and a real desire to hit it daily will be your guide for 365 days.

If you have a day where you only make $1,000 – well that means you’ve got to absolutely come back tomorrow and crush it, or you’ll fall far behind your original goal of $1M per year.

$1,000,000 per year sounds a lot more daunting than $2,739.73 per day. For some salespeople, that’s only 1 sale. For others, it’s ten.

Regardless, having that concrete goal of $1,000,000 is easier to visualize and track each day instead of just saying: “I want to make a lot of money.”

Money is easy to quantify and set a measurable goal towards.


What about hard to quantify things like relationships?

If someone says:

“My goal is to have a great relationship with my wife.”

Cool, but what does that really mean and how do you achieve greatness in that category of your life?

It would be better to say:

“I’m going to have the best possible relationship with my wife by making sure I give up an hour of my work day so she can have down-time away from the kids, having sex 5 days per week, and going on a date night every week as well.”

All 3 of those action items that lead to a great relationship are specific and measurable. They can change from relationship to relationship, and if you focus on the work, the goal of a great relationship will come into fruition.

My marriage is the most important thing in my life. I love my wife more than anything in the world and I make my marriage my number 1 priority. I have big, measurable goals in my professional career and I realize that my quality of life is based around my wife and kids.

They are my “why” and they make my lofty (and measurable) goals easy to focus on daily.

Having a strong “why” will help you achieve your goals.

Think of the concept of measuring your goals or not as the same concept of going to a shooting range during the day versus going at night.

If you can clearly define, plan, and measure your goals, you’ll be at the shooting range during the day. If not, you’re there at night and blindly shooting at a target that you can’t see.

You can’t hit targets that you can’t see because you don’t know how to get to them or where they are. You know they’re somewhere out there, but your odds of hitting them are slim to none.

Write your MEASURABLE goals down, create a plan of action, and do the work daily to hit them in the time period you originally planned on.

Over time, you will achieve Greatness.

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